Business-to-business marketing:
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
2014
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Zusammenfassung: | This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. |
| Beschreibung: | Previous edition: 2011 |
| Beschreibung: | 1 Online-Ressource (xx, 385 Seiten) Illustrationen |
| ISBN: | 9781473904842 |
Internformat
MARC
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| author | Brennan, Ross 1957- Canning, Louise McDowell, Raymond |
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| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition |
| format | Electronic eBook |
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| id | DE-604.BV044027014 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:41:33Z |
| institution | BVB |
| isbn | 9781473904842 |
| language | English |
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| spelling | Brennan, Ross 1957- Verfasser (DE-588)170765857 aut Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell 3rd edition Los Angeles SAGE 2014 1 Online-Ressource (xx, 385 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Previous edition: 2011 This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. Industrial marketing fast Business-to-Business-Marketing gnd Marketing gnd BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Industrial marketing Industrial marketing Case studies Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Direktmarketing (DE-588)4012421-6 s 1\p DE-604 Business-to-Business-Marketing (DE-588)4631075-7 s 2\p DE-604 Canning, Louise Verfasser (DE-588)1121923410 aut McDowell, Raymond Verfasser (DE-588)1051483980 aut Erscheint auch als Druck-Ausgabe, pbk. 978-1-4462-7373-9 Erscheint auch als Druck-Ausgabe, hbk. 978-1-4462-7372-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brennan, Ross 1957- Canning, Louise McDowell, Raymond Business-to-business marketing Industrial marketing fast Business-to-Business-Marketing gnd Marketing gnd BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Industrial marketing Industrial marketing Case studies Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Direktmarketing (DE-588)4012421-6 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4037589-4 (DE-588)4631075-7 (DE-588)4012421-6 (DE-588)4236865-0 (DE-588)4522595-3 |
| title | Business-to-business marketing |
| title_auth | Business-to-business marketing |
| title_exact_search | Business-to-business marketing |
| title_full | Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell |
| title_fullStr | Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell |
| title_full_unstemmed | Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell |
| title_short | Business-to-business marketing |
| title_sort | business to business marketing |
| topic | Industrial marketing fast Business-to-Business-Marketing gnd Marketing gnd BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Industrial marketing Industrial marketing Case studies Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Direktmarketing (DE-588)4012421-6 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Industrial marketing Business-to-Business-Marketing Marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Industrial marketing Industrial marketing Case studies Beziehungsmanagement Direktmarketing Kundenmanagement Fallstudiensammlung |
| work_keys_str_mv | AT brennanross businesstobusinessmarketing AT canninglouise businesstobusinessmarketing AT mcdowellraymond businesstobusinessmarketing |