The psychology of consumer profiling in a digital age:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York ; London, [England]
Routledge
2016
|
| Schriftenreihe: | Routledge studies in marketing
2 |
| Schlagworte: | |
| Online-Zugang: | UER01 |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (264 pages) illustrations, tables |
| ISBN: | 9781138957961 9781317340102 9781315661438 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV044015558 | ||
| 003 | DE-604 | ||
| 005 | 20180327 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170126s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781138957961 |c Print |9 978-1-138-95796-1 | ||
| 020 | |a 9781317340102 |c Online |9 978-1-317-34010-2 | ||
| 020 | |a 9781315661438 |c Online |9 978-1-315-66143-8 | ||
| 035 | |a (ZDB-38-EBR)ebr11210118 | ||
| 035 | |a (OCoLC)971052493 | ||
| 035 | |a (DE-599)BVBBV044015558 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 | ||
| 082 | 0 | |a 658.8/34 |2 23 | |
| 100 | 1 | |a Gunter, Barrie |d 1954- |e Verfasser |0 (DE-588)170740765 |4 aut | |
| 245 | 1 | 0 | |a The psychology of consumer profiling in a digital age |c Barrie Gunter |
| 264 | 1 | |a New York, New York ; London, [England] |b Routledge |c 2016 | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 1 online resource (264 pages) |b illustrations, tables | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in marketing |v 2 | |
| 500 | |a Description based on print version record | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer profiling | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 2 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Gunter, Barrie |t Psychology of consumer profiling in a digital age |
| 830 | 0 | |a Routledge studies in marketing |v 2 |w (DE-604)BV044461014 |9 2 | |
| 912 | |a ZDB-38-EBR |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029423169 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://site.ebrary.com/lib/erlangen/Doc?id=11210118 |l UER01 |p ZDB-38-EBR |q UER_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804177008392929280 |
|---|---|
| any_adam_object | |
| author | Gunter, Barrie 1954- |
| author_GND | (DE-588)170740765 |
| author_facet | Gunter, Barrie 1954- |
| author_role | aut |
| author_sort | Gunter, Barrie 1954- |
| author_variant | b g bg |
| building | Verbundindex |
| bvnumber | BV044015558 |
| collection | ZDB-38-EBR ZDB-30-PQE |
| ctrlnum | (ZDB-38-EBR)ebr11210118 (OCoLC)971052493 (DE-599)BVBBV044015558 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02141nmm a2200529zcb4500</leader><controlfield tag="001">BV044015558</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180327 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170126s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138957961</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-138-95796-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317340102</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-317-34010-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315661438</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-315-66143-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr11210118</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)971052493</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044015558</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/34</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gunter, Barrie</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170740765</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The psychology of consumer profiling in a digital age</subfield><subfield code="c">Barrie Gunter</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York ; London, [England]</subfield><subfield code="b">Routledge</subfield><subfield code="c">2016</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (264 pages)</subfield><subfield code="b">illustrations, tables</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge studies in marketing</subfield><subfield code="v">2</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on print version record</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer profiling</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Gunter, Barrie</subfield><subfield code="t">Psychology of consumer profiling in a digital age</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge studies in marketing</subfield><subfield code="v">2</subfield><subfield code="w">(DE-604)BV044461014</subfield><subfield code="9">2</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029423169</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/erlangen/Doc?id=11210118</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">UER_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV044015558 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:41:15Z |
| institution | BVB |
| isbn | 9781138957961 9781317340102 9781315661438 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029423169 |
| oclc_num | 971052493 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 online resource (264 pages) illustrations, tables |
| psigel | ZDB-38-EBR ZDB-30-PQE ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spelling | Gunter, Barrie 1954- Verfasser (DE-588)170740765 aut The psychology of consumer profiling in a digital age Barrie Gunter New York, New York ; London, [England] Routledge 2016 © 2016 1 online resource (264 pages) illustrations, tables txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing 2 Description based on print version record Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Gunter, Barrie Psychology of consumer profiling in a digital age Routledge studies in marketing 2 (DE-604)BV044461014 2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gunter, Barrie 1954- The psychology of consumer profiling in a digital age Routledge studies in marketing Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)7706419-7 (DE-588)4592128-3 |
| title | The psychology of consumer profiling in a digital age |
| title_auth | The psychology of consumer profiling in a digital age |
| title_exact_search | The psychology of consumer profiling in a digital age |
| title_full | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_fullStr | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_full_unstemmed | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_short | The psychology of consumer profiling in a digital age |
| title_sort | the psychology of consumer profiling in a digital age |
| topic | Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten Online-Marketing Electronic Commerce |
| volume_link | (DE-604)BV044461014 |
| work_keys_str_mv | AT gunterbarrie thepsychologyofconsumerprofilinginadigitalage |