Advertising and multilingual repertoires: from linguistic resources to patterns of response
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge, Taylor & Francis Group
2016
|
| Series: | Routledge focus
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 90 Seiten Illustrationen |
| ISBN: | 9781138218253 1138218251 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044015083 | ||
| 003 | DE-604 | ||
| 005 | 20170213 | ||
| 007 | t | ||
| 008 | 170126s2016 a||| |||| 00||| eng d | ||
| 016 | 7 | |a 868715786 |2 DE-101 | |
| 020 | |a 9781138218253 |c hardback |9 978-1-138-21825-3 | ||
| 020 | |a 1138218251 |c hardback |9 1-138-21825-1 | ||
| 024 | 3 | |a 9781138218253 | |
| 035 | |a (OCoLC)971254621 | ||
| 035 | |a (DE-599)GBV868715786 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Santello, Marco |e Verfasser |0 (DE-588)1125379901 |4 aut | |
| 245 | 1 | 0 | |a Advertising and multilingual repertoires |b from linguistic resources to patterns of response |c Marco Santello |
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2016 | |
| 300 | |a 90 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge focus | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Mehrsprachigkeit |0 (DE-588)4038403-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | 2 | |a Mehrsprachigkeit |0 (DE-588)4038403-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m DE-601 |q application/pdf |u http://www.gbv.de/dms/zbw/868715786.pdf |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029422696&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029422696 | ||
Record in the Search Index
| _version_ | 1804177007631663104 |
|---|---|
| adam_text | Titel: Advertising and multilingual repertoires
Autor: Santello, Marco
Jahr: 2016
Contents
List of figures vii
List of tables ix
Acknowledgements xi
Introduction 1
1 Constructing advertising directed at multilingual
audiences 7
2 Language effects on multilingual speakers 19
3 Studying multilingualism in advertising: Starting
from lived experiences and linguistic repertoires 37
4 Linguistic resources in advertising and their impact
on multilinguals 57
5 Advertisements in different languages and the role
of language attitudes 69
Conclusion 81
Index 89
|
| any_adam_object | 1 |
| author | Santello, Marco |
| author_GND | (DE-588)1125379901 |
| author_facet | Santello, Marco |
| author_role | aut |
| author_sort | Santello, Marco |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV044015083 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)971254621 (DE-599)GBV868715786 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01786nam a2200433 c 4500</leader><controlfield tag="001">BV044015083</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170213 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170126s2016 a||| |||| 00||| eng d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">868715786</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138218253</subfield><subfield code="c">hardback</subfield><subfield code="9">978-1-138-21825-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1138218251</subfield><subfield code="c">hardback</subfield><subfield code="9">1-138-21825-1</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9781138218253</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)971254621</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV868715786</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Santello, Marco</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1125379901</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising and multilingual repertoires</subfield><subfield code="b">from linguistic resources to patterns of response</subfield><subfield code="c">Marco Santello</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">90 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge focus</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mehrsprachigkeit</subfield><subfield code="0">(DE-588)4038403-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Mehrsprachigkeit</subfield><subfield code="0">(DE-588)4038403-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DE-601</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://www.gbv.de/dms/zbw/868715786.pdf</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029422696&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029422696</subfield></datafield></record></collection> |
| id | DE-604.BV044015083 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:41:14Z |
| institution | BVB |
| isbn | 9781138218253 1138218251 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029422696 |
| oclc_num | 971254621 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | 90 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge focus |
| spelling | Santello, Marco Verfasser (DE-588)1125379901 aut Advertising and multilingual repertoires from linguistic resources to patterns of response Marco Santello London ; New York Routledge, Taylor & Francis Group 2016 90 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge focus Includes bibliographical references and index Mehrsprachigkeit (DE-588)4038403-2 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Werbesprache (DE-588)4065535-0 s Mehrsprachigkeit (DE-588)4038403-2 s DE-604 DE-601 application/pdf http://www.gbv.de/dms/zbw/868715786.pdf Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029422696&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Santello, Marco Advertising and multilingual repertoires from linguistic resources to patterns of response Mehrsprachigkeit (DE-588)4038403-2 gnd Werbesprache (DE-588)4065535-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4038403-2 (DE-588)4065535-0 (DE-588)4065541-6 |
| title | Advertising and multilingual repertoires from linguistic resources to patterns of response |
| title_auth | Advertising and multilingual repertoires from linguistic resources to patterns of response |
| title_exact_search | Advertising and multilingual repertoires from linguistic resources to patterns of response |
| title_full | Advertising and multilingual repertoires from linguistic resources to patterns of response Marco Santello |
| title_fullStr | Advertising and multilingual repertoires from linguistic resources to patterns of response Marco Santello |
| title_full_unstemmed | Advertising and multilingual repertoires from linguistic resources to patterns of response Marco Santello |
| title_short | Advertising and multilingual repertoires |
| title_sort | advertising and multilingual repertoires from linguistic resources to patterns of response |
| title_sub | from linguistic resources to patterns of response |
| topic | Mehrsprachigkeit (DE-588)4038403-2 gnd Werbesprache (DE-588)4065535-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Mehrsprachigkeit Werbesprache Werbung |
| url | http://www.gbv.de/dms/zbw/868715786.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029422696&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT santellomarco advertisingandmultilingualrepertoiresfromlinguisticresourcestopatternsofresponse |
There is no print copy available.
Indexes