Advertising and multilingual repertoires: from linguistic resources to patterns of response
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2016
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| Schriftenreihe: | Routledge focus
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 90 Seiten Illustrationen |
| ISBN: | 9781138218253 1138218251 |
Internformat
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| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Advertising and multilingual repertoires
Autor: Santello, Marco
Jahr: 2016
Contents
List of figures vii
List of tables ix
Acknowledgements xi
Introduction 1
1 Constructing advertising directed at multilingual
audiences 7
2 Language effects on multilingual speakers 19
3 Studying multilingualism in advertising: Starting
from lived experiences and linguistic repertoires 37
4 Linguistic resources in advertising and their impact
on multilinguals 57
5 Advertisements in different languages and the role
of language attitudes 69
Conclusion 81
Index 89
|
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9781138218253 1138218251 |
| language | English |
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| spelling | Santello, Marco Verfasser (DE-588)1125379901 aut Advertising and multilingual repertoires from linguistic resources to patterns of response Marco Santello London ; New York Routledge, Taylor & Francis Group 2016 90 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge focus Includes bibliographical references and index Mehrsprachigkeit (DE-588)4038403-2 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Werbesprache (DE-588)4065535-0 s Mehrsprachigkeit (DE-588)4038403-2 s DE-604 DE-601 application/pdf http://www.gbv.de/dms/zbw/868715786.pdf Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029422696&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Santello, Marco Advertising and multilingual repertoires from linguistic resources to patterns of response Mehrsprachigkeit (DE-588)4038403-2 gnd Werbesprache (DE-588)4065535-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4038403-2 (DE-588)4065535-0 (DE-588)4065541-6 |
| title | Advertising and multilingual repertoires from linguistic resources to patterns of response |
| title_auth | Advertising and multilingual repertoires from linguistic resources to patterns of response |
| title_exact_search | Advertising and multilingual repertoires from linguistic resources to patterns of response |
| title_full | Advertising and multilingual repertoires from linguistic resources to patterns of response Marco Santello |
| title_fullStr | Advertising and multilingual repertoires from linguistic resources to patterns of response Marco Santello |
| title_full_unstemmed | Advertising and multilingual repertoires from linguistic resources to patterns of response Marco Santello |
| title_short | Advertising and multilingual repertoires |
| title_sort | advertising and multilingual repertoires from linguistic resources to patterns of response |
| title_sub | from linguistic resources to patterns of response |
| topic | Mehrsprachigkeit (DE-588)4038403-2 gnd Werbesprache (DE-588)4065535-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Mehrsprachigkeit Werbesprache Werbung |
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