China's mobile economy: opportunities in the largest and fastest information consumption boom
"Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy with...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2017
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 UBM01 UBT01 UEI03 Volltext Buchcover |
| Zusammenfassung: | "Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. |
| Beschreibung: | Includes index. - Machine generated contents note: Foreword Preface Acknowledgments About the Author Introduction Chapter 1: The World's Biggest Mobile Economy Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders Chapter 3: Xiaomi: The Most Valuable Start-up in China Chapter 4: The Omni-Channel Age of e-Retailing Chapter 5: Mobile e-Commerce and Online-to-Offline (O2O) Chapter 6: Mobile Entertainment Chapter 7: "Internet+" Movies Chapter 8: Internet Finance Chapter 9: Going Overseas: A Bumpy Road Chapter 10: Innovated in China Bibliography Index |
| Beschreibung: | 1 Online-Ressource (XXVII, 340 Seiten) Illustrationen |
| ISBN: | 9781119321392 9781119127253 |
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| 500 | |a Includes index. - Machine generated contents note: Foreword Preface Acknowledgments About the Author Introduction Chapter 1: The World's Biggest Mobile Economy Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders Chapter 3: Xiaomi: The Most Valuable Start-up in China Chapter 4: The Omni-Channel Age of e-Retailing Chapter 5: Mobile e-Commerce and Online-to-Offline (O2O) Chapter 6: Mobile Entertainment Chapter 7: "Internet+" Movies Chapter 8: Internet Finance Chapter 9: Going Overseas: A Bumpy Road Chapter 10: Innovated in China Bibliography Index | ||
| 520 | |a "Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. | ||
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Datensatz im Suchindex
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| author | Ma, Winston 1973- |
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Ma, Winston 1973- (DE-588)1124490450 aut China's mobile economy opportunities in the largest and fastest information consumption boom Winston Ma Chichester Wiley 2017 1 Online-Ressource (XXVII, 340 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes index. - Machine generated contents note: Foreword Preface Acknowledgments About the Author Introduction Chapter 1: The World's Biggest Mobile Economy Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders Chapter 3: Xiaomi: The Most Valuable Start-up in China Chapter 4: The Omni-Channel Age of e-Retailing Chapter 5: Mobile e-Commerce and Online-to-Offline (O2O) Chapter 6: Mobile Entertainment Chapter 7: "Internet+" Movies Chapter 8: Internet Finance Chapter 9: Going Overseas: A Bumpy Road Chapter 10: Innovated in China Bibliography Index "Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. BUSINESS & ECONOMICS / Finance bisacsh Electronic commerce fast BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Wirtschaft Electronic commerce / China Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Banking (DE-588)4202584-9 gnd rswk-swf China fast China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Electronic Commerce (DE-588)4592128-3 s Electronic Banking (DE-588)4202584-9 s b DE-604 Erscheint auch als Druck-Ausgabe, Broschur 978-1-119-12723-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119321392 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029420452&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover |
| spellingShingle | Ma, Winston 1973- China's mobile economy opportunities in the largest and fastest information consumption boom BUSINESS & ECONOMICS / Finance bisacsh Electronic commerce fast BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Wirtschaft Electronic commerce / China Electronic Commerce (DE-588)4592128-3 gnd Electronic Banking (DE-588)4202584-9 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4202584-9 (DE-588)4009937-4 |
| title | China's mobile economy opportunities in the largest and fastest information consumption boom |
| title_auth | China's mobile economy opportunities in the largest and fastest information consumption boom |
| title_exact_search | China's mobile economy opportunities in the largest and fastest information consumption boom |
| title_full | China's mobile economy opportunities in the largest and fastest information consumption boom Winston Ma |
| title_fullStr | China's mobile economy opportunities in the largest and fastest information consumption boom Winston Ma |
| title_full_unstemmed | China's mobile economy opportunities in the largest and fastest information consumption boom Winston Ma |
| title_short | China's mobile economy |
| title_sort | china s mobile economy opportunities in the largest and fastest information consumption boom |
| title_sub | opportunities in the largest and fastest information consumption boom |
| topic | BUSINESS & ECONOMICS / Finance bisacsh Electronic commerce fast BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Wirtschaft Electronic commerce / China Electronic Commerce (DE-588)4592128-3 gnd Electronic Banking (DE-588)4202584-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Finance Electronic commerce BUSINESS & ECONOMICS / Commerce BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General Wirtschaft Electronic commerce / China Electronic Commerce Electronic Banking China |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119321392 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029420452&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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