Style & statistics: the art of retail analytics
"The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analyti...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2016
|
| Schlagworte: | |
| Online-Zugang: | DE-573 DE-861 DE-473 Volltext |
| Zusammenfassung: | "The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analytics have become so important in the industry. This book focuses on applications of analytics within merchandise assortment management, pricing, marketing, and customer intelligence. Each chapter will include how analytics can help retailers solve business issues. The book will also include interviews from different retailers. The end of the book will emphasize the personal value of utilizing analytics. It will talk about how utilizing analytics can help individuals' own careers by increasing efficiencies and accuracies. Information on how to expand their current knowledge will be included as well"-- |
| Beschreibung: | Includes index. - Machine generated contents note: Introduction Chapter 1: Changing Face of Retail Chapter 2: Merchandise Financial Planning Statistical Forecasting Chapter 3: Assortment Management Understanding Your Customer Understanding Product Choice Counts Understanding Current Product Performance Predicting the Evolution of Trends How much to buy? What sizes do I need? Chapter 4: Fulfillment Allocation Order Fulfillment Chapter 5: Pricing Pricing Analytics Regular Price Promotional Pricing Markdown/Clearance Pricing Pricing Maturity & Organizational Structures Chapter 6: Marketing Data Marketing Campaign Lift Analysis Customer Lifetime Value Customer Segmentation The Internet of Things Path to Purchase Chapter 7: In-Store Experience Store Labor Forecasting Assortment Optimization The Internet of Things Chapter 8: Cyber-Security EMV/Chip Cards Chargebacks Data Governance Chapter 9: Customer Journey Chapter 10: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Chapter 11: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Additional Resources Glossary Retail Math References Index |
| Beschreibung: | 1 Online-Ressource (xi, 194 Seiten) |
| ISBN: | 111927124X 9781119271260 |
Internformat
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| 500 | |a Includes index. - Machine generated contents note: Introduction Chapter 1: Changing Face of Retail Chapter 2: Merchandise Financial Planning Statistical Forecasting Chapter 3: Assortment Management Understanding Your Customer Understanding Product Choice Counts Understanding Current Product Performance Predicting the Evolution of Trends How much to buy? What sizes do I need? Chapter 4: Fulfillment Allocation Order Fulfillment Chapter 5: Pricing Pricing Analytics Regular Price Promotional Pricing Markdown/Clearance Pricing Pricing Maturity & Organizational Structures Chapter 6: Marketing Data Marketing Campaign Lift Analysis Customer Lifetime Value Customer Segmentation The Internet of Things Path to Purchase Chapter 7: In-Store Experience Store Labor Forecasting Assortment Optimization The Internet of Things Chapter 8: Cyber-Security EMV/Chip Cards Chargebacks Data Governance Chapter 9: Customer Journey Chapter 10: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Chapter 11: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Additional Resources Glossary Retail Math References Index | ||
| 520 | |a "The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analytics have become so important in the industry. This book focuses on applications of analytics within merchandise assortment management, pricing, marketing, and customer intelligence. Each chapter will include how analytics can help retailers solve business issues. The book will also include interviews from different retailers. The end of the book will emphasize the personal value of utilizing analytics. It will talk about how utilizing analytics can help individuals' own careers by increasing efficiencies and accuracies. Information on how to expand their current knowledge will be included as well"-- | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Retailing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Retail trade / Management |2 fast | |
| 650 | 7 | |a Retail trade / Statistical methods |2 fast | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Retail trade / Management | |
| 650 | 4 | |a Retail trade / Statistical methods | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-1-119-27031-7 |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119271260 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
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Datensatz im Suchindex
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| author | Bullard, Brittany |
| author_GND | (DE-588)1125392312 |
| author_facet | Bullard, Brittany |
| author_role | aut |
| author_sort | Bullard, Brittany |
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| building | Verbundindex |
| bvnumber | BV044012697 |
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| dewey-full | 658.8/700727 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/700727 |
| dewey-search | 658.8/700727 |
| dewey-sort | 3658.8 6700727 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044012697 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-23T12:12:55Z |
| institution | BVB |
| isbn | 111927124X 9781119271260 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029420371 |
| oclc_num | 962025868 970354867 |
| open_access_boolean | |
| owner | DE-861 DE-573 |
| owner_facet | DE-861 DE-573 |
| physical | 1 Online-Ressource (xi, 194 Seiten) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Wiley |
| record_format | marc |
| spelling | Bullard, Brittany (DE-588)1125392312 aut Style & statistics the art of retail analytics Brittany Bullard Style and statistics Hoboken Wiley 2016 1 Online-Ressource (xi, 194 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes index. - Machine generated contents note: Introduction Chapter 1: Changing Face of Retail Chapter 2: Merchandise Financial Planning Statistical Forecasting Chapter 3: Assortment Management Understanding Your Customer Understanding Product Choice Counts Understanding Current Product Performance Predicting the Evolution of Trends How much to buy? What sizes do I need? Chapter 4: Fulfillment Allocation Order Fulfillment Chapter 5: Pricing Pricing Analytics Regular Price Promotional Pricing Markdown/Clearance Pricing Pricing Maturity & Organizational Structures Chapter 6: Marketing Data Marketing Campaign Lift Analysis Customer Lifetime Value Customer Segmentation The Internet of Things Path to Purchase Chapter 7: In-Store Experience Store Labor Forecasting Assortment Optimization The Internet of Things Chapter 8: Cyber-Security EMV/Chip Cards Chargebacks Data Governance Chapter 9: Customer Journey Chapter 10: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Chapter 11: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Additional Resources Glossary Retail Math References Index "The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analytics have become so important in the industry. This book focuses on applications of analytics within merchandise assortment management, pricing, marketing, and customer intelligence. Each chapter will include how analytics can help retailers solve business issues. The book will also include interviews from different retailers. The end of the book will emphasize the personal value of utilizing analytics. It will talk about how utilizing analytics can help individuals' own careers by increasing efficiencies and accuracies. Information on how to expand their current knowledge will be included as well"-- BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Retail trade / Management fast Retail trade / Statistical methods fast Industrie Wirtschaft Retail trade / Management Retail trade / Statistical methods Erscheint auch als Druckausgabe 978-1-119-27031-7 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119271260 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Bullard, Brittany Style & statistics the art of retail analytics BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Retail trade / Management fast Retail trade / Statistical methods fast Industrie Wirtschaft Retail trade / Management Retail trade / Statistical methods |
| title | Style & statistics the art of retail analytics |
| title_alt | Style and statistics |
| title_auth | Style & statistics the art of retail analytics |
| title_exact_search | Style & statistics the art of retail analytics |
| title_full | Style & statistics the art of retail analytics Brittany Bullard |
| title_fullStr | Style & statistics the art of retail analytics Brittany Bullard |
| title_full_unstemmed | Style & statistics the art of retail analytics Brittany Bullard |
| title_short | Style & statistics |
| title_sort | style statistics the art of retail analytics |
| title_sub | the art of retail analytics |
| topic | BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Retail trade / Management fast Retail trade / Statistical methods fast Industrie Wirtschaft Retail trade / Management Retail trade / Statistical methods |
| topic_facet | BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Retail trade / Management Retail trade / Statistical methods Industrie Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119271260 |
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