Advances in corporate branding:
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Palgrave Macmillan
[2017]
|
| Schriftenreihe: | Journal of brand management : advanced collectione
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enthält 10 Beiträge |
| Beschreibung: | xiii, 205 Seiten Illustrationen 21 cm |
| ISBN: | 9781352000078 |
Internformat
MARC
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| 020 | |a 9781352000078 |c hbk. : £86.00 |9 978-1-352-00007-8 | ||
| 035 | |a (OCoLC)973176648 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 049 | |a DE-355 |a DE-11 |a DE-739 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 245 | 1 | 0 | |a Advances in corporate branding |c edited by John M.T. Balmer (Brunei University London, UK), Shaun M. Powell (University of Wollongong, Australia), Joachim Kernstock (Center of Competence for Brand Management, Switzerland) and Tim Oliver Brexendorf (WBU- Otto Beisheim School of Management, Germany) |
| 264 | 1 | |a London |b Palgrave Macmillan |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a xiii, 205 Seiten |b Illustrationen |c 21 cm | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Journal of brand management : advanced collectione | |
| 500 | |a Enthält 10 Beiträge | ||
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| 700 | 1 | |a Balmer, John M. T. |4 edt | |
| 700 | 1 | |a Powell, Shaun M. |4 edt | |
| 700 | 1 | |a Kernstock, Joachim |d 1966- |0 (DE-588)143136585 |4 edt | |
| 700 | 1 | |a Brexendorf, Tim Oliver |d 1973- |0 (DE-588)141034599 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-352-00008-5 |
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Datensatz im Suchindex
| _version_ | 1804176988834889728 |
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| any_adam_object | |
| author2 | Balmer, John M. T. Powell, Shaun M. Kernstock, Joachim 1966- Brexendorf, Tim Oliver 1973- |
| author2_role | edt edt edt edt |
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| author_GND | (DE-588)143136585 (DE-588)141034599 |
| author_facet | Balmer, John M. T. Powell, Shaun M. Kernstock, Joachim 1966- Brexendorf, Tim Oliver 1973- |
| building | Verbundindex |
| bvnumber | BV044004637 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)973176648 (DE-599)BSZ48094122X |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044004637 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:40:56Z |
| institution | BVB |
| isbn | 9781352000078 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029412480 |
| oclc_num | 973176648 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-11 DE-739 |
| physical | xiii, 205 Seiten Illustrationen 21 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | Journal of brand management : advanced collectione |
| spelling | Advances in corporate branding edited by John M.T. Balmer (Brunei University London, UK), Shaun M. Powell (University of Wollongong, Australia), Joachim Kernstock (Center of Competence for Brand Management, Switzerland) and Tim Oliver Brexendorf (WBU- Otto Beisheim School of Management, Germany) London Palgrave Macmillan [2017] © 2017 xiii, 205 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier Journal of brand management : advanced collectione Enthält 10 Beiträge Markenpolitik (DE-588)4144679-3 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Corporate Identity (DE-588)4193565-2 s b DE-604 Balmer, John M. T. edt Powell, Shaun M. edt Kernstock, Joachim 1966- (DE-588)143136585 edt Brexendorf, Tim Oliver 1973- (DE-588)141034599 edt Erscheint auch als Online-Ausgabe 978-1-352-00008-5 DE-601 application/pdf http://www.gbv.de/dms/zbw/875096336.pdf Inhaltsverzeichnis |
| spellingShingle | Advances in corporate branding Markenpolitik (DE-588)4144679-3 gnd Corporate Identity (DE-588)4193565-2 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4193565-2 (DE-588)4143413-4 |
| title | Advances in corporate branding |
| title_auth | Advances in corporate branding |
| title_exact_search | Advances in corporate branding |
| title_full | Advances in corporate branding edited by John M.T. Balmer (Brunei University London, UK), Shaun M. Powell (University of Wollongong, Australia), Joachim Kernstock (Center of Competence for Brand Management, Switzerland) and Tim Oliver Brexendorf (WBU- Otto Beisheim School of Management, Germany) |
| title_fullStr | Advances in corporate branding edited by John M.T. Balmer (Brunei University London, UK), Shaun M. Powell (University of Wollongong, Australia), Joachim Kernstock (Center of Competence for Brand Management, Switzerland) and Tim Oliver Brexendorf (WBU- Otto Beisheim School of Management, Germany) |
| title_full_unstemmed | Advances in corporate branding edited by John M.T. Balmer (Brunei University London, UK), Shaun M. Powell (University of Wollongong, Australia), Joachim Kernstock (Center of Competence for Brand Management, Switzerland) and Tim Oliver Brexendorf (WBU- Otto Beisheim School of Management, Germany) |
| title_short | Advances in corporate branding |
| title_sort | advances in corporate branding |
| topic | Markenpolitik (DE-588)4144679-3 gnd Corporate Identity (DE-588)4193565-2 gnd |
| topic_facet | Markenpolitik Corporate Identity Aufsatzsammlung |
| url | http://www.gbv.de/dms/zbw/875096336.pdf |
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