Digital entrepreneurship: definitions, business models, and network externalities
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
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[2016?]
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 306 Seiten Illustrationen, Diagramme |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Digital entrepreneurship
Autor: Steininger, Dennis M
Jahr: 2016
Table of Contents
List of Figures........................................................................................................................VIII
List of Tables...........................................................................................................................IX
Abbreviations............................................................................................................................X
1 Introduction to the Topic....................................................................................................1
1.1 Foundations and Relevance..........................................................................................1
1.2 Objectives and Structure of the Thesis..........................................................................4
2 Foundations of Digital Entrepreneurship: Business Models and the Role of IT for
New Ventures......................................................................................................................7
2.1 IT, Entrepreneurship, Business Models, and their Liaison............................................7
2.2 Literature Review: IT-associated Entrepreneurship and the Role of IT........................9
2.2.1 Overview on the Review Approach......................................................................9
2.2.2 Review Results...................................................................................................16
2.2.3 Discussion and Agenda for Digital and IT-Associated Entrepreneurship.......... 30
2.3 Summary.......................................................................................................................42
3 Fundamentals and Theoretical Perspectives for the Empirical Part..........................44
3.1 Overview.......................................................................................................................44
3.2 The Business Model as a Conceptual Frame..............................................................46
3.3 Fundamentals of Social Network Sites and their Business Models............................56
3.3.1 Background and Definition of Social Network Sites...........................................56
3.3.2 Business Models of Social Network Sites..........................................................61
3.3.3 A Brief Overview on Existing Research on Social Network Sites in General.... 64
3.4 Network Externalities...................................................................................................67
3.4.1 Foundations of Network Externalities.................................................................67
3.4.2 General Competitive Factors in Markets with Network Externalities.................71
3.4.3 Competitive Factors in Markets with Network Externalities within the
Business Model Components.............................................................................76
4 Methodology of the Empirical Part .............................................................86
4.1 Overview on the Approach............................................................................................86
4.2 Philosophical Considerations of the Selected Approach..............................................88
4:3 Case Selection and Context.........................................................................................90
4.4 Data Sources, Data Collection and Data Analysis Technique.....................................93
5 Case Study Results and Interpretation............................................................................96
5.1 Single Case Analysis....................................................................................................96
5.1.1 Xing.............................................................. ¦........................................................96
5.1.1.1 General Milestones...............................................................................96
5.1.1.2 Business Model Evolution and Network Externalities.......................103
5.1.2 Linkedln............................................................................................................114
5.1.2.1 General Milestones............................................................................114
5.1.2.2 Business Model Evolution and Network Externalities.......................120
5.1.3 Friendster..................•........................................................................................131
5.1.3.1 General Milestones............................................................................131
5.1.3.2 Business Model Evolution and Network Externalities.......................137
5.1.4 Facebook..........................................................................................................143
5.1.4.1 General Milestones............................................................................143
5.1.4.2 Business Model Evolution.................................................................149
5.2 Comparative Case Analysis and Discussion.............................................................158
5.2.1 Market Entry and Timing................................................................................. 159
5.2.1.1 Social Capital and Multipliers............................................................159
5.2.1.2 Restrictions................................................................................................................^
5.2.1.3 Late-mover Advantages........................................................................................................103
5.2.2 Value Proposition and User Growth........................................................................................165
5.2.2.1 User Quality and Restrictions to Value.................................. 185
5.2.2.2 Network as a Customer and Organic Growth....................................167
5.2.2.3 Non-paying Customers First..................................................................................170
5.2.2.4 Users as Audiences and Continuous Blockbusting..................... 171
5.2.3 Value Finance...................................................................................................172
5.2.3.1 Postponed Monetization and Pricing Network Value........................172
5.2.3.2 Irregular Users Pay Due to Differentiated Revenue Schemes..........175
5.2.4 Value Architecture.............................................................................................177
5.2.4.1 Network as a Resource......................................................................178
5.2.4.2 User Misbehavior as a Resource.......................................................179
5.2.4.3 Culture of Continuous Innovation and Focus on Execution..............180
5.2.4.4 Location as a Resource.....................................................................184
5.2.5 User Expectations.............................................................................................185
5.2.5.1 Media, Content, Aggressive Free Message, and IPO.......................185
5.2.5.2 User Annoyance.................................................................................187
5.2.6 Value Network and Standards..........................................................................188
5.2.6.1 Network Value as a Giveaway to Win Partners as a Resource........188
5.2.6.2 Partnering as Reach Extension.........................................................189
5.2.6.3 Partnering as Topology Transformation............................................190
6 Reflections and Outlogk.................................................................................................192
6.1 Recapitulation.............................................................................................................192
6.2 Theoretical Contributions...........................................................................................193
6.2.1 Contributions to Business Model Research....................................................194
6.2.2 Contributions to the Economic Theory of Network Externalities......................199
6.3 Practical Contributions................................................................................................202
6.4 Outlook and Future Research....................................................................................206
References............................................................................................................................208
Appendices......................................................................................................................243
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| spelling | Steininger, Dennis M. 1979- Verfasser (DE-588)1021226645 aut Digital entrepreneurship definitions, business models, and network externalities vorgelegt von Dipl.-Kfm. Dennis M. Steininger [2016?] X, 306 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Universität Mannheim 2016 Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Externer Effekt (DE-588)4153414-1 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Unternehmensgründung (DE-588)4078599-3 s Social Media (DE-588)4639271-3 s Geschäftsmodell (DE-588)7737985-8 s Externer Effekt (DE-588)4153414-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029407446&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Steininger, Dennis M. 1979- Digital entrepreneurship definitions, business models, and network externalities Unternehmensgründung (DE-588)4078599-3 gnd Externer Effekt (DE-588)4153414-1 gnd Social Media (DE-588)4639271-3 gnd Geschäftsmodell (DE-588)7737985-8 gnd |
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| title | Digital entrepreneurship definitions, business models, and network externalities |
| title_auth | Digital entrepreneurship definitions, business models, and network externalities |
| title_exact_search | Digital entrepreneurship definitions, business models, and network externalities |
| title_full | Digital entrepreneurship definitions, business models, and network externalities vorgelegt von Dipl.-Kfm. Dennis M. Steininger |
| title_fullStr | Digital entrepreneurship definitions, business models, and network externalities vorgelegt von Dipl.-Kfm. Dennis M. Steininger |
| title_full_unstemmed | Digital entrepreneurship definitions, business models, and network externalities vorgelegt von Dipl.-Kfm. Dennis M. Steininger |
| title_short | Digital entrepreneurship |
| title_sort | digital entrepreneurship definitions business models and network externalities |
| title_sub | definitions, business models, and network externalities |
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