Strategic uses of social media for improved customer retention:
"[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies,...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
IGI Global, Disseminator of Knowledge
[2017]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-91 DE-706 DE-20 DE-1049 DE-898 DE-83 Volltext |
| Zusammenfassung: | "[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships" - Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xx, 310 Seiten) Illustrationen |
| ISBN: | 9781522516873 |
Internformat
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| 245 | 1 | 0 | |a Strategic uses of social media for improved customer retention |c Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-shamaa (Yarmouk University, Jordan), Izzat Alsmadi (Boise State University, USA) |
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| 505 | 8 | |a Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah | |
| 520 | 3 | |a "[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships" - Provided by publisher | |
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Datensatz im Suchindex
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| author2 | Al-Rabayah, Wafaa Khasawneh, Rawan Tayseer 1989- Abu-shamaa, Rasha Alsmadi, Izzat 1972- |
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| contents | Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah |
| ctrlnum | (OCoLC)969540000 (DE-599)BVBBV043997026 |
| format | Electronic eBook |
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| indexdate | 2024-07-20T06:37:52Z |
| institution | BVB |
| isbn | 9781522516873 |
| language | English |
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| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Strategic uses of social media for improved customer retention Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-shamaa (Yarmouk University, Jordan), Izzat Alsmadi (Boise State University, USA) Hershey PA IGI Global, Disseminator of Knowledge [2017] © 2017 1 Online-Ressource (xx, 310 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah "[This book] is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships" - Provided by publisher Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Brand recall Customer engagement Customer loyalty Family-owned businesses Knowledge management Sentiment analysis Customer relations / Management Social media Branding (Marketing) (DE-588)4143413-4 Aufsatzsammlung gnd-content Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s DE-604 Al-Rabayah, Wafaa edt Khasawneh, Rawan Tayseer 1989- (DE-588)1123299803 edt Abu-shamaa, Rasha edt Alsmadi, Izzat 1972- (DE-588)1032496746 edt Erscheint auch als Druck-Ausgabe 978-1-5225-1686-6 Erscheint auch als Druck-Ausgabe 1-5225-1686-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1686-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Strategic uses of social media for improved customer retention Social media as a new emerging tool of marketing / Rawan T. Khasawneh -- Towards a framework for integrating social media, customer relationship, and knowledge management / Olayiwola W. Bello, Modupe Folarin, Nasir Faruk -- Social customer relationship management (SCRM): a strategy for customer engagement / Ameen Al-Azzam, Rawan T. Khasawneh -- Marketing on Tumblr / Kristen Smirnov -- The effect of social networks on branding: a factorial analysis approach / Meriem Nouala, Marwa Imene Mekki, Abdelmadjid Ezzine -- Social media as social customer relationship management tool: case of Jordan Medical Directory / Wafaa A. Al-Rabayah -- Determinants of brand recall in social networking sites / Kaan Varnali, Vehbi Gorgulu -- The impact of social media on customer engagement with U.S. banks / Arturo Haro-de-Rosario, Laura Saraite, Alejandro Sáez-Martin, María del Carmen Caba-Pérez -- Social networks impact on potential customers' buying decisions and current customer loyalty / Wafaa A. Al-Rabayah -- Opinion mining: a tool for understanding customers: challenges and approaches / Rawan T. Khasawneh, Izzat Alsmadi -- Sentiment analysis of social media as tool to improve customer retention / Wafaa A. Al-Rabayah, Ahmad Al-Zyoud -- Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses?: the usefulness of social media in growing a family-owned business / Mambo Governor Mupepi, Patience Taruwinga, Wafaa A. Al-Rabayah -- Using social strategy to retain customers: cases and tips / Wafaa A. Al-Rabayah Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)4236865-0 (DE-588)4143413-4 |
| title | Strategic uses of social media for improved customer retention |
| title_auth | Strategic uses of social media for improved customer retention |
| title_exact_search | Strategic uses of social media for improved customer retention |
| title_full | Strategic uses of social media for improved customer retention Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-shamaa (Yarmouk University, Jordan), Izzat Alsmadi (Boise State University, USA) |
| title_fullStr | Strategic uses of social media for improved customer retention Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-shamaa (Yarmouk University, Jordan), Izzat Alsmadi (Boise State University, USA) |
| title_full_unstemmed | Strategic uses of social media for improved customer retention Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-shamaa (Yarmouk University, Jordan), Izzat Alsmadi (Boise State University, USA) |
| title_short | Strategic uses of social media for improved customer retention |
| title_sort | strategic uses of social media for improved customer retention |
| topic | Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketing Social Media Kundenmanagement Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1686-6 |
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