Ethics in marketing: international cases and perspectives
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Routledge, Taylor & Francis Group
2017
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xii, 198 Seiten Diagramme |
| ISBN: | 9781138648081 9781138648098 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804176965594251264 |
|---|---|
| adam_text | Contents
List of figures, tables, boxes and appendices ix
List of case contributors x
Preface xi
Acknowledgments xiii
PART I
Background 1
1 Foundational perspectives for ethical and socially responsible
marketing decisions 3
2 Advanced perspectives for ethical and socially responsible marketing
decisions 27
3 “Preserving the venture”—a sample case study with frameworks and
ethical analysis 55
PART II
Short cases 69
4 Just a friendly request 71
TERRI L. RITTENBURG
5 Going along to get along 74
RAYMOND F. KEYES
6 Casas Bahia 77
CHRISSY GOLDEN
7 Discount Drugstore: no gifts allowed? 81
GENE R. LACZNIAK
8 Reference prices in retailing: what is a fair comparison? 84
FIONA HARRIS
9 Drug testing in India 88
NICHOLAS J.C. SANTOS
viii Contents
10 Starbucks China: the world’s priciest cup of coffee 92
PEILU CHEN
PART III
Intermediate cases 97
11 Superior Services: should short skirts sell software? 99
LORI LEPP CORBETT
12 Tough Decisions: something to snack on 103
BRENDAN D. MURPHY, PATRICK E. MURPHY AND STACEY L. MEADER
13 A young pharmacist’s dilemma: questionable transactions 109
BARBORA KOCANOVA AND VERONIKA VOSYKOVA
14 PETA 113
KARIN BESENBAECK AND HALEY ROSENBACH
15 Zara and fast fashion 1 IB
SARAH EIDE, ELIZABETH SADLER AND SARAH TONTI
16 The Co-operative Bank of the UK 124
FIONA HARRIS AND SARAH TONTI
17 Counterfeits in online retailing: how they are sold and what can be done
to fight back 130
BARBARA STOTTINGER AND JULIA GSCHWENDNER
18 Montenegro Electronics, Ltd. 135
GENE R. LACZNIAK
PART IV
Long cases 141
19 The Coca-Cola Company: the skinny on a big fat problem 143
MARSHEL RAPUZZI
20 Auchan (France) 150
GEERT DEMUIJNCK
21 TOMS Shoes: One for One movement 157
ROBERT MEARA, MATTHEW TERILLI AND JENNIFER SAWAYDA
22 Facebook in the developed and developing world 170
EVA MARIE D. SCHULTE
23 VISA and FIFA: everywhere you want to be? 188
BRIAN R. LEVEY AND JAMES MATAKOVICH
Index
196
|
| any_adam_object | 1 |
| author | Murphy, Patrick E. 1948- Laczniak, Gene R. Harris, Fiona 1967- |
| author2 | Murphy, Patrick E. 1948- Laczniak, Gene R. Harris, Fiona 1967- |
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| author_facet | Murphy, Patrick E. 1948- Laczniak, Gene R. Harris, Fiona 1967- Murphy, Patrick E. 1948- Laczniak, Gene R. Harris, Fiona 1967- |
| author_role | aut aut aut |
| author_sort | Murphy, Patrick E. 1948- |
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| building | Verbundindex |
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| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| spelling | Murphy, Patrick E. 1948- (DE-588)170120104 edt aut Ethics in marketing international cases and perspectives written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris Second edition New York and London Routledge, Taylor & Francis Group 2017 xii, 198 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Ethik Marketing Moral and ethical aspects Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Ethik (DE-588)4015602-3 s DE-604 Soziale Verantwortung (DE-588)4055737-6 s 1\p DE-604 Wirtschaftsethik (DE-588)4066439-9 s 2\p DE-604 Laczniak, Gene R. (DE-588)170494098 edt aut Harris, Fiona 1967- (DE-588)1112472347 edt aut Erscheint auch als Onlineausgabe, ebk 978-1-315-62664-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029399482&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Murphy, Patrick E. 1948- Laczniak, Gene R. Harris, Fiona 1967- Ethics in marketing international cases and perspectives Ethik Marketing Moral and ethical aspects Marketing Case studies Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
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| title | Ethics in marketing international cases and perspectives |
| title_auth | Ethics in marketing international cases and perspectives |
| title_exact_search | Ethics in marketing international cases and perspectives |
| title_full | Ethics in marketing international cases and perspectives written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris |
| title_fullStr | Ethics in marketing international cases and perspectives written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris |
| title_full_unstemmed | Ethics in marketing international cases and perspectives written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris |
| title_short | Ethics in marketing |
| title_sort | ethics in marketing international cases and perspectives |
| title_sub | international cases and perspectives |
| topic | Ethik Marketing Moral and ethical aspects Marketing Case studies Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| topic_facet | Ethik Marketing Moral and ethical aspects Marketing Case studies Marketing Wirtschaftsethik Soziale Verantwortung Aufsatzsammlung Fallstudiensammlung |
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