The blueprint for strategic advertising: how critical thinking builds successful campaigns
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Routledge, Taylor & Francis Group
2017
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvi, 208 Seiten Illustrationen |
| ISBN: | 9780765646576 9780765646583 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043984135 | ||
| 003 | DE-604 | ||
| 005 | 20170224 | ||
| 007 | t | ||
| 008 | 170103s2017 xxua||| |||| 00||| eng d | ||
| 010 | |a 016015412 | ||
| 020 | |a 9780765646576 |c (hbk) |9 978-0-7656-4657-6 | ||
| 020 | |a 9780765646583 |c (pbk) |9 978-0-7656-4658-3 | ||
| 035 | |a (OCoLC)975366590 | ||
| 035 | |a (DE-599)BVBBV043984135 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-19 |a DE-1049 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1/11 |2 23 | |
| 100 | 1 | |a Berman, Margo |4 aut | |
| 245 | 1 | 0 | |a The blueprint for strategic advertising |b how critical thinking builds successful campaigns |c Margo Berman |
| 250 | |a First published | ||
| 264 | 1 | |a New York and London |b Routledge, Taylor & Francis Group |c 2017 | |
| 300 | |a xvi, 208 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Critical thinking | |
| 650 | 4 | |a Strategic planning | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-3156-1866-1 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029392483&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029392483 | ||
Datensatz im Suchindex
| _version_ | 1804176952756535296 |
|---|---|
| adam_text | THE BLUEPRINT FOR STRATEGIC ADVERTISING
/ BERMAN, MARGOYYD1947-YYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
DEVELOPMENT OF STRATEGY : STRUCTURAL COMPONENTS
AUDIENCE STRATEGY : ARCHITECTURAL PERSPECTIVE
CREATIVE STRATEGY : STRUCTURAL SUPPORT WEBBING
CONCEPTUAL STRATEGY : PRESENTATION DRAWING
VERBAL COMMUNICATION STRATEGY : ARCHITECTURAL RENDERING
VISUAL COMMUNICATION STRATEGY : DESIGN DRAWING
MEDIA STRATEGY: MULTI-TIER APPLICATION DEVELOPMENT
INTERACTIVE STRATEGY : USER-CENTERED DESIGN
CAMPAIGN STRATEGY : ARCHITECTURAL MODEL
GLOBAL STRATEGY : ARCHITECTURAL BLUEPRINT
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Berman, Margo |
| author_facet | Berman, Margo |
| author_role | aut |
| author_sort | Berman, Margo |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV043984135 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)975366590 (DE-599)BVBBV043984135 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01414nam a2200385 c 4500</leader><controlfield tag="001">BV043984135</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170224 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170103s2017 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016015412</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780765646576</subfield><subfield code="c">(hbk)</subfield><subfield code="9">978-0-7656-4657-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780765646583</subfield><subfield code="c">(pbk)</subfield><subfield code="9">978-0-7656-4658-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)975366590</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043984135</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/11</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Berman, Margo</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The blueprint for strategic advertising</subfield><subfield code="b">how critical thinking builds successful campaigns</subfield><subfield code="c">Margo Berman</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First published</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York and London</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 208 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Critical thinking</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-3156-1866-1</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029392483&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029392483</subfield></datafield></record></collection> |
| id | DE-604.BV043984135 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:40:22Z |
| institution | BVB |
| isbn | 9780765646576 9780765646583 |
| language | English |
| lccn | 016015412 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029392483 |
| oclc_num | 975366590 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-1049 |
| owner_facet | DE-19 DE-BY-UBM DE-1049 |
| physical | xvi, 208 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Berman, Margo aut The blueprint for strategic advertising how critical thinking builds successful campaigns Margo Berman First published New York and London Routledge, Taylor & Francis Group 2017 xvi, 208 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advertising Critical thinking Strategic planning Erscheint auch als Online-Ausgabe 978-1-3156-1866-1 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029392483&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Berman, Margo The blueprint for strategic advertising how critical thinking builds successful campaigns Advertising Critical thinking Strategic planning |
| title | The blueprint for strategic advertising how critical thinking builds successful campaigns |
| title_auth | The blueprint for strategic advertising how critical thinking builds successful campaigns |
| title_exact_search | The blueprint for strategic advertising how critical thinking builds successful campaigns |
| title_full | The blueprint for strategic advertising how critical thinking builds successful campaigns Margo Berman |
| title_fullStr | The blueprint for strategic advertising how critical thinking builds successful campaigns Margo Berman |
| title_full_unstemmed | The blueprint for strategic advertising how critical thinking builds successful campaigns Margo Berman |
| title_short | The blueprint for strategic advertising |
| title_sort | the blueprint for strategic advertising how critical thinking builds successful campaigns |
| title_sub | how critical thinking builds successful campaigns |
| topic | Advertising Critical thinking Strategic planning |
| topic_facet | Advertising Critical thinking Strategic planning |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029392483&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bermanmargo theblueprintforstrategicadvertisinghowcriticalthinkingbuildssuccessfulcampaigns |