Verfügbarkeit: Managing customer experience and relationships

Managing customer experience and relationships: a strategic framework

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Bibliographische Detailangaben
Vorheriger Titel:	Peppers, Don Managing customer relationships
Hauptverfasser:	Peppers, Don (VerfasserIn), Rogers, Martha 1952- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, New Jersey John Wiley & Sons, Inc. [2017]
Ausgabe:	Third edition
Schlagworte:	Customer relations / Management Consumers' preferences Relationship marketing Kundenmanagement Marketingstrategie Kundenorientierung Lehrbuch
Online-Zugang:	FRO01 FWS01 FWS02 UBG01 UBT01 UBY01 UER01 Volltext Buchcover
Beschreibung:	1 Online-Ressource
ISBN:	9781119239833 9781119239819 9781119239826

Internformat

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Datensatz im Suchindex

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author	Peppers, Don Rogers, Martha 1952-
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discipline	Wirtschaftswissenschaften
edition	Third edition
format	Electronic eBook
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isbn	9781119239833 9781119239819 9781119239826
language	English
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spellingShingle	Peppers, Don Rogers, Martha 1952- Managing customer experience and relationships a strategic framework Customer relations / Management Consumers' preferences Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd
subject_GND	(DE-588)4236865-0 (DE-588)4120697-6 (DE-588)4316837-1 (DE-588)4123623-3
title	Managing customer experience and relationships a strategic framework
title_alt	Managing customer relationships
title_auth	Managing customer experience and relationships a strategic framework
title_exact_search	Managing customer experience and relationships a strategic framework
title_full	Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers
title_fullStr	Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers
title_full_unstemmed	Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers
title_old	Peppers, Don Managing customer relationships
title_short	Managing customer experience and relationships
title_sort	managing customer experience and relationships a strategic framework
title_sub	a strategic framework
topic	Customer relations / Management Consumers' preferences Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd
topic_facet	Customer relations / Management Consumers' preferences Relationship marketing Kundenmanagement Marketingstrategie Kundenorientierung Lehrbuch
url	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119239833 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029389348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT peppersdon managingcustomerrelationships AT rogersmartha managingcustomerrelationships AT peppersdon managingcustomerexperienceandrelationshipsastrategicframework AT rogersmartha managingcustomerexperienceandrelationshipsastrategicframework

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