Gestión de marca: conceptualización, diseño, registro, construcción y evaluación
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Spanish |
| Veröffentlicht: |
Bogotá, Colombia
Institucion Universitaria Politecnico Grancolombiano
2014
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 |
| Beschreibung: | Vendor-supplied metadata |
| Beschreibung: | 1 online resource |
| ISBN: | 9789588721309 958872130X 9789588721316 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043959391 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 161213s2014 |||| o||u| ||||||spa d | ||
| 020 | |a 9789588721309 |9 978-958-8721-30-9 | ||
| 020 | |a 958872130X |9 958-8721-30-X | ||
| 020 | |a 9789588721316 |9 978-958-8721-31-6 | ||
| 035 | |a (ZDB-4-EBA)ocn906698958 | ||
| 035 | |a (OCoLC)906698958 | ||
| 035 | |a (DE-599)BVBBV043959391 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a spa | |
| 049 | |a DE-1047 |a DE-1046 | ||
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Cortázar, Leonardo Ortegón |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Gestión de marca |b conceptualización, diseño, registro, construcción y evaluación |c Leonardo Ortegón Cortázar |
| 264 | 1 | |a Bogotá, Colombia |b Institucion Universitaria Politecnico Grancolombiano |c 2014 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Vendor-supplied metadata | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029368094 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=924904 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=924904 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804176915153551360 |
|---|---|
| any_adam_object | |
| author | Cortázar, Leonardo Ortegón |
| author_facet | Cortázar, Leonardo Ortegón |
| author_role | aut |
| author_sort | Cortázar, Leonardo Ortegón |
| author_variant | l o c lo loc |
| building | Verbundindex |
| bvnumber | BV043959391 |
| collection | ZDB-4-EBA |
| ctrlnum | (ZDB-4-EBA)ocn906698958 (OCoLC)906698958 (DE-599)BVBBV043959391 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01750nmm a2200433zc 4500</leader><controlfield tag="001">BV043959391</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">161213s2014 |||| o||u| ||||||spa d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789588721309</subfield><subfield code="9">978-958-8721-30-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">958872130X</subfield><subfield code="9">958-8721-30-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789588721316</subfield><subfield code="9">978-958-8721-31-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBA)ocn906698958</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)906698958</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043959391</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">spa</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1047</subfield><subfield code="a">DE-1046</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cortázar, Leonardo Ortegón</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Gestión de marca</subfield><subfield code="b">conceptualización, diseño, registro, construcción y evaluación</subfield><subfield code="c">Leonardo Ortegón Cortázar</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bogotá, Colombia</subfield><subfield code="b">Institucion Universitaria Politecnico Grancolombiano</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Vendor-supplied metadata</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029368094</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=924904</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=924904</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043959391 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:39:46Z |
| institution | BVB |
| isbn | 9789588721309 958872130X 9789588721316 |
| language | Spanish |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029368094 |
| oclc_num | 906698958 |
| open_access_boolean | |
| owner | DE-1047 DE-1046 |
| owner_facet | DE-1047 DE-1046 |
| physical | 1 online resource |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Institucion Universitaria Politecnico Grancolombiano |
| record_format | marc |
| spelling | Cortázar, Leonardo Ortegón Verfasser aut Gestión de marca conceptualización, diseño, registro, construcción y evaluación Leonardo Ortegón Cortázar Bogotá, Colombia Institucion Universitaria Politecnico Grancolombiano 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
| spellingShingle | Cortázar, Leonardo Ortegón Gestión de marca conceptualización, diseño, registro, construcción y evaluación BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
| title | Gestión de marca conceptualización, diseño, registro, construcción y evaluación |
| title_auth | Gestión de marca conceptualización, diseño, registro, construcción y evaluación |
| title_exact_search | Gestión de marca conceptualización, diseño, registro, construcción y evaluación |
| title_full | Gestión de marca conceptualización, diseño, registro, construcción y evaluación Leonardo Ortegón Cortázar |
| title_fullStr | Gestión de marca conceptualización, diseño, registro, construcción y evaluación Leonardo Ortegón Cortázar |
| title_full_unstemmed | Gestión de marca conceptualización, diseño, registro, construcción y evaluación Leonardo Ortegón Cortázar |
| title_short | Gestión de marca |
| title_sort | gestion de marca conceptualizacion diseno registro construccion y evaluacion |
| title_sub | conceptualización, diseño, registro, construcción y evaluación |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Wirtschaft Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Wirtschaft |
| work_keys_str_mv | AT cortazarleonardoortegon gestiondemarcaconceptualizaciondisenoregistroconstruccionyevaluacion |