Hidden persuasion: 33 psychological influence techniques in advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam, The Netherlands
BIS Publishers
[2013]
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 |
| Beschreibung: | Vendor-supplied metadata |
| Beschreibung: | 1 online resource |
| ISBN: | 9789063693831 9063693834 9789063693145 |
Internformat
MARC
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| 245 | 1 | 0 | |a Hidden persuasion |b 33 psychological influence techniques in advertising |c Andrews |
| 264 | 1 | |a Amsterdam, The Netherlands |b BIS Publishers |c [2013] | |
| 264 | 4 | |c © 2013 | |
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| 505 | 8 | |a This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them | |
| 505 | 8 | |a Cover; Title Page; Copyright; Dedication; Table of Contents; Introduction; Three needs; How to use; 01. Acknowledging Resistance; 02. Fluency; 03. Foot-in-the-Door; 04. Promised Land; 05. Self-Persuasion; 06. Altercasting; 07. Social Proof; 08. Guarantees; 09. Attractiveness; 10. Humour; 11. Scarcity; 12. Fleeting Attraction; 13. Decoy; 14. That's Not All; 15. Mere Exposure; 16. Anchoring; 17. Astroturfing; 18. Anthropomorphism; 19. Trusthworthiness; 20. Disrupt & Reframe; 21. Metaphors; 22. Implementation Intentions; 23. Reciprocity; 24. God Terms; 25. Sex; 26. Authority; 27. Loss or Gain | |
| 505 | 8 | |a 28. Recency & Primacy29. Fear Appeals; 30. Doublespeak; 31. Projection; 32. Door-in-the-Face; 33. Subliminals; Authors; References; Image credits; Recommended Reading; Back Matter | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising / Psychological aspects |2 fast | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast | |
| 650 | 7 | |a Visual communication |2 fast | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |x Psychological aspects |a Persuasion (Psychology) |a Visual communication | |
| 700 | 1 | |a Leeuwen, Matthijs van |e Sonstige |4 oth | |
| 700 | 1 | |a Baaren, Rickert Bart van |d 1975- |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Andrews, Marc |t Hidden Persuasion : 33 psychological influence techniques in advertising |
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Datensatz im Suchindex
| _version_ | 1804176914465685504 |
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| any_adam_object | |
| author | Andrews, Marc |
| author_facet | Andrews, Marc |
| author_role | aut |
| author_sort | Andrews, Marc |
| author_variant | m a ma |
| building | Verbundindex |
| bvnumber | BV043959035 |
| collection | ZDB-4-EBA |
| contents | This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them Cover; Title Page; Copyright; Dedication; Table of Contents; Introduction; Three needs; How to use; 01. Acknowledging Resistance; 02. Fluency; 03. Foot-in-the-Door; 04. Promised Land; 05. Self-Persuasion; 06. Altercasting; 07. Social Proof; 08. Guarantees; 09. Attractiveness; 10. Humour; 11. Scarcity; 12. Fleeting Attraction; 13. Decoy; 14. That's Not All; 15. Mere Exposure; 16. Anchoring; 17. Astroturfing; 18. Anthropomorphism; 19. Trusthworthiness; 20. Disrupt & Reframe; 21. Metaphors; 22. Implementation Intentions; 23. Reciprocity; 24. God Terms; 25. Sex; 26. Authority; 27. Loss or Gain 28. Recency & Primacy29. Fear Appeals; 30. Doublespeak; 31. Projection; 32. Door-in-the-Face; 33. Subliminals; Authors; References; Image credits; Recommended Reading; Back Matter |
| ctrlnum | (ZDB-4-EBA)ocn930601729 (OCoLC)930601729 (DE-599)BVBBV043959035 |
| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043959035 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:39:45Z |
| institution | BVB |
| isbn | 9789063693831 9063693834 9789063693145 |
| language | English |
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| spelling | Andrews, Marc Verfasser aut Hidden persuasion 33 psychological influence techniques in advertising Andrews Amsterdam, The Netherlands BIS Publishers [2013] © 2013 1 online resource txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them Cover; Title Page; Copyright; Dedication; Table of Contents; Introduction; Three needs; How to use; 01. Acknowledging Resistance; 02. Fluency; 03. Foot-in-the-Door; 04. Promised Land; 05. Self-Persuasion; 06. Altercasting; 07. Social Proof; 08. Guarantees; 09. Attractiveness; 10. Humour; 11. Scarcity; 12. Fleeting Attraction; 13. Decoy; 14. That's Not All; 15. Mere Exposure; 16. Anchoring; 17. Astroturfing; 18. Anthropomorphism; 19. Trusthworthiness; 20. Disrupt & Reframe; 21. Metaphors; 22. Implementation Intentions; 23. Reciprocity; 24. God Terms; 25. Sex; 26. Authority; 27. Loss or Gain 28. Recency & Primacy29. Fear Appeals; 30. Doublespeak; 31. Projection; 32. Door-in-the-Face; 33. Subliminals; Authors; References; Image credits; Recommended Reading; Back Matter BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Persuasion (Psychology) fast Visual communication fast Psychologie Wirtschaft Advertising Psychological aspects Persuasion (Psychology) Visual communication Leeuwen, Matthijs van Sonstige oth Baaren, Rickert Bart van 1975- Sonstige oth Erscheint auch als Druck-Ausgabe Andrews, Marc Hidden Persuasion : 33 psychological influence techniques in advertising |
| spellingShingle | Andrews, Marc Hidden persuasion 33 psychological influence techniques in advertising This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them Cover; Title Page; Copyright; Dedication; Table of Contents; Introduction; Three needs; How to use; 01. Acknowledging Resistance; 02. Fluency; 03. Foot-in-the-Door; 04. Promised Land; 05. Self-Persuasion; 06. Altercasting; 07. Social Proof; 08. Guarantees; 09. Attractiveness; 10. Humour; 11. Scarcity; 12. Fleeting Attraction; 13. Decoy; 14. That's Not All; 15. Mere Exposure; 16. Anchoring; 17. Astroturfing; 18. Anthropomorphism; 19. Trusthworthiness; 20. Disrupt & Reframe; 21. Metaphors; 22. Implementation Intentions; 23. Reciprocity; 24. God Terms; 25. Sex; 26. Authority; 27. Loss or Gain 28. Recency & Primacy29. Fear Appeals; 30. Doublespeak; 31. Projection; 32. Door-in-the-Face; 33. Subliminals; Authors; References; Image credits; Recommended Reading; Back Matter BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Persuasion (Psychology) fast Visual communication fast Psychologie Wirtschaft Advertising Psychological aspects Persuasion (Psychology) Visual communication |
| title | Hidden persuasion 33 psychological influence techniques in advertising |
| title_auth | Hidden persuasion 33 psychological influence techniques in advertising |
| title_exact_search | Hidden persuasion 33 psychological influence techniques in advertising |
| title_full | Hidden persuasion 33 psychological influence techniques in advertising Andrews |
| title_fullStr | Hidden persuasion 33 psychological influence techniques in advertising Andrews |
| title_full_unstemmed | Hidden persuasion 33 psychological influence techniques in advertising Andrews |
| title_short | Hidden persuasion |
| title_sort | hidden persuasion 33 psychological influence techniques in advertising |
| title_sub | 33 psychological influence techniques in advertising |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Persuasion (Psychology) fast Visual communication fast Psychologie Wirtschaft Advertising Psychological aspects Persuasion (Psychology) Visual communication |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising / Psychological aspects Persuasion (Psychology) Visual communication Psychologie Wirtschaft Advertising Psychological aspects Persuasion (Psychology) Visual communication |
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