Handbook of research on promotional strategies and consumer influence in the service sector:
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2016]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-473 DE-706 DE-20 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxxv, 492 Seiten) Illustrationen |
| ISBN: | 9781522501442 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043951576 | ||
| 003 | DE-604 | ||
| 005 | 20180608 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 161208s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781522501442 |9 978-1-5225-0144-2 | ||
| 024 | 7 | |a 10.4018/978-1-5225-0143-5 |2 doi | |
| 035 | |a (OCoLC)967909437 | ||
| 035 | |a (DE-599)GBV861180283 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-1049 |a DE-706 |a DE-91 |a DE-573 |a DE-1050 |a DE-20 |a DE-898 |a DE-83 | ||
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook of research on promotional strategies and consumer influence in the service sector |c Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
| 246 | 1 | 3 | |a Promotional strategies and consumer influence in the service sector |
| 264 | 1 | |a Hershey PA, USA |b Business Science Reference, an imprint of IGI Global |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 1 Online-Ressource (xxxv, 492 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 8 | |a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a ManagementxTechnological innovations | |
| 650 | 4 | |a Service industries | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Panwar, Upendra Singh |d 1985- |0 (DE-588)1105431975 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-5225-0143-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-5225-0143-6 |
| 856 | 4 | 0 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB |a ZDB-1-IGE | ||
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-1050 |p ZDB-98-IGB |q FHD01_IGB_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-573 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-91 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-473 |p ZDB-98-IGB |q UBG_Einzelkauf |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-20 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1805078991058501632 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Panwar, Upendra Singh 1985- |
| author2_role | edt |
| author2_variant | u s p us usp |
| author_GND | (DE-588)1105431975 |
| author_facet | Panwar, Upendra Singh 1985- |
| building | Verbundindex |
| bvnumber | BV043951576 |
| classification_rvk | QQ 250 QW 300 |
| collection | ZDB-98-IGB ZDB-1-IGE |
| ctrlnum | (OCoLC)967909437 (DE-599)GBV861180283 |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV043951576</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180608</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">161208s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522501442</subfield><subfield code="9">978-1-5225-0144-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-0143-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)967909437</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV861180283</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of research on promotional strategies and consumer influence in the service sector</subfield><subfield code="c">Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India)</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Promotional strategies and consumer influence in the service sector</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">Business Science Reference, an imprint of IGI Global</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxxv, 492 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">ManagementxTechnological innovations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Panwar, Upendra Singh</subfield><subfield code="d">1985-</subfield><subfield code="0">(DE-588)1105431975</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-5225-0143-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-5225-0143-6</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHD01_IGB_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">UBG_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043951576 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:37:52Z |
| institution | BVB |
| isbn | 9781522501442 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029360421 |
| oclc_num | 967909437 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-1049 DE-706 DE-91 DE-BY-TUM DE-573 DE-1050 DE-20 DE-898 DE-BY-UBR DE-83 |
| owner_facet | DE-473 DE-BY-UBG DE-1049 DE-706 DE-91 DE-BY-TUM DE-573 DE-1050 DE-20 DE-898 DE-BY-UBR DE-83 |
| physical | 1 Online-Ressource (xxxv, 492 Seiten) Illustrationen |
| psigel | ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB UBG_Einzelkauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Business Science Reference, an imprint of IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) Promotional strategies and consumer influence in the service sector Hershey PA, USA Business Science Reference, an imprint of IGI Global [2016] © 2016 1 Online-Ressource (xxxv, 492 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- Consumer behavior ManagementxTechnological innovations Service industries (DE-588)4143413-4 Aufsatzsammlung gnd-content Panwar, Upendra Singh 1985- (DE-588)1105431975 edt Erscheint auch als Druck-Ausgabe 978-1-5225-0143-5 Erscheint auch als Druck-Ausgabe 1-5225-0143-6 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on promotional strategies and consumer influence in the service sector Consumer behavior ManagementxTechnological innovations Service industries |
| subject_GND | (DE-588)4143413-4 |
| title | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_alt | Promotional strategies and consumer influence in the service sector |
| title_auth | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_exact_search | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_full | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
| title_fullStr | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
| title_full_unstemmed | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
| title_short | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_sort | handbook of research on promotional strategies and consumer influence in the service sector |
| topic | Consumer behavior ManagementxTechnological innovations Service industries |
| topic_facet | Consumer behavior ManagementxTechnological innovations Service industries Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5 |
| work_keys_str_mv | AT panwarupendrasingh handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT panwarupendrasingh promotionalstrategiesandconsumerinfluenceintheservicesector |