Holdings: International marketing strategy

International marketing strategy: analysis, development and implementation

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Bibliographic Details
Main Authors:	Doole, Isobel 1954- (Author), Lowe, Robin 1945- (Author), Kenyon, Alexandra J. 1966- (Author)
Format:	Book
Language:	English
Published:	Andover, Hampshire Cengage Learning [2016]
Edition:	Seventh edition
Subjects:	Marketingstrategie Internationales Marketing Lehrbuch Fallstudiensammlung
Physical Description:	xxvi, 465 Seiten Illustrationen, Diagramme, Karten
ISBN:	9781473723702

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MARC


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Record in the Search Index

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indexdate	2025-05-21T04:00:37Z
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isbn	9781473723702
language	English
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physical	xxvi, 465 Seiten Illustrationen, Diagramme, Karten
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Cengage Learning
record_format	marc
spellingShingle	Doole, Isobel 1954- Lowe, Robin 1945- Kenyon, Alexandra J. 1966- International marketing strategy analysis, development and implementation Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4123623-3 (DE-588)4522595-3
title	International marketing strategy analysis, development and implementation
title_auth	International marketing strategy analysis, development and implementation
title_exact_search	International marketing strategy analysis, development and implementation
title_full	International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe & Alexandra Kenyon
title_fullStr	International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe & Alexandra Kenyon
title_full_unstemmed	International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe & Alexandra Kenyon
title_short	International marketing strategy
title_sort	international marketing strategy analysis development and implementation
title_sub	analysis, development and implementation
topic	Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Marketingstrategie Internationales Marketing Lehrbuch Fallstudiensammlung
work_keys_str_mv	AT dooleisobel internationalmarketingstrategyanalysisdevelopmentandimplementation AT lowerobin internationalmarketingstrategyanalysisdevelopmentandimplementation AT kenyonalexandraj internationalmarketingstrategyanalysisdevelopmentandimplementation

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THWS Schweinfurt Zentralbibliothek Lesesaal

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THWS Würzburg Zentralbibliothek Lesesaal

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Call Number:	1000 QP 680 D691(7)
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THWS Schweinfurt Zentralbibliothek Lesesaal

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