Social media intelligence:
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2014
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| Schlagworte: | |
| Online-Zugang: | BSB01 FHN01 URL des Erstveröffentlichers |
| Zusammenfassung: | In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (x, 194 pages) |
| ISBN: | 9781139381338 |
| DOI: | 10.1017/CBO9781139381338 |
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Datensatz im Suchindex
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| author | Moe, Wendy |
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| dewey-full | 302.23/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/1 |
| dewey-search | 302.23/1 |
| dewey-sort | 3302.23 11 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9781139381338 |
| format | Electronic eBook |
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| id | DE-604.BV043944203 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:39:21Z |
| institution | BVB |
| isbn | 9781139381338 |
| language | English |
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| physical | 1 online resource (x, 194 pages) |
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| spelling | Moe, Wendy Verfasser aut Social media intelligence Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia Cambridge Cambridge University Press 2014 1 online resource (x, 194 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence Gesellschaft Consumers / Research Social media Marketing / Social aspects Internet marketing / Social aspects Schweidel, David A. 1981- Sonstige oth Erscheint auch als Druckausgabe 978-1-107-03120-3 https://doi.org/10.1017/CBO9781139381338 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Moe, Wendy Social media intelligence Gesellschaft Consumers / Research Social media Marketing / Social aspects Internet marketing / Social aspects |
| title | Social media intelligence |
| title_auth | Social media intelligence |
| title_exact_search | Social media intelligence |
| title_full | Social media intelligence Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia |
| title_fullStr | Social media intelligence Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia |
| title_full_unstemmed | Social media intelligence Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia |
| title_short | Social media intelligence |
| title_sort | social media intelligence |
| topic | Gesellschaft Consumers / Research Social media Marketing / Social aspects Internet marketing / Social aspects |
| topic_facet | Gesellschaft Consumers / Research Social media Marketing / Social aspects Internet marketing / Social aspects |
| url | https://doi.org/10.1017/CBO9781139381338 |
| work_keys_str_mv | AT moewendy socialmediaintelligence AT schweideldavida socialmediaintelligence |