Creativity in product innovation:
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described b...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2002
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| Schlagworte: | |
| Online-Zugang: | BSB01 FHN01 Volltext |
| Zusammenfassung: | Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (xiii, 224 pages) |
| ISBN: | 9780511674464 |
| DOI: | 10.1017/CBO9780511674464 |
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Datensatz im Suchindex
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| dewey-full | 658.5/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043943547 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:39:19Z |
| institution | BVB |
| isbn | 9780511674464 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029352518 |
| oclc_num | 992928227 |
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| owner_facet | DE-12 DE-92 |
| physical | 1 online resource (xiii, 224 pages) |
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| publishDate | 2002 |
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| publisher | Cambridge University Press |
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| spelling | Goldenberg, Jacob 1962- Verfasser aut Creativity in product innovation Jacob Goldenberg and David Mazursky Cambridge Cambridge University Press 2002 1 online resource (xiii, 224 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others Product management Marketing / Management Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Kreatives Denken (DE-588)4165549-7 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Kreativität (DE-588)4032903-3 s Methode (DE-588)4038971-6 s 1\p DE-604 Produktentwicklung (DE-588)4139402-1 s Kreatives Denken (DE-588)4165549-7 s 2\p DE-604 3\p DE-604 Mazursky, David 1954- Sonstige oth Erscheint auch als Druckausgabe 978-0-521-00249-3 Erscheint auch als Druckausgabe 978-0-521-80089-1 https://doi.org/10.1017/CBO9780511674464 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Goldenberg, Jacob 1962- Creativity in product innovation Product management Marketing / Management Produktinnovation (DE-588)4047346-6 gnd Produktentwicklung (DE-588)4139402-1 gnd Methode (DE-588)4038971-6 gnd Kreativität (DE-588)4032903-3 gnd Kreatives Denken (DE-588)4165549-7 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4139402-1 (DE-588)4038971-6 (DE-588)4032903-3 (DE-588)4165549-7 |
| title | Creativity in product innovation |
| title_auth | Creativity in product innovation |
| title_exact_search | Creativity in product innovation |
| title_full | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_fullStr | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_full_unstemmed | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_short | Creativity in product innovation |
| title_sort | creativity in product innovation |
| topic | Product management Marketing / Management Produktinnovation (DE-588)4047346-6 gnd Produktentwicklung (DE-588)4139402-1 gnd Methode (DE-588)4038971-6 gnd Kreativität (DE-588)4032903-3 gnd Kreatives Denken (DE-588)4165549-7 gnd |
| topic_facet | Product management Marketing / Management Produktinnovation Produktentwicklung Methode Kreativität Kreatives Denken |
| url | https://doi.org/10.1017/CBO9780511674464 |
| work_keys_str_mv | AT goldenbergjacob creativityinproductinnovation AT mazurskydavid creativityinproductinnovation |