Sensory Branding: Grundlagen multisensualer Markenführung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
[2017]
|
| Ausgabe: | 2. Aufl. 2017 |
| Schlagworte: | |
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| Beschreibung: | 1 Online Ressource (XXVI, 387 S. 54 Abb) |
| ISBN: | 9783658164201 9783658164195 |
| DOI: | 10.1007/978-3-658-16420-1 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 633092 |
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| _version_ | 1806180501777547264 |
| any_adam_object | |
| author | Steiner, Paul |
| author_facet | Steiner, Paul |
| author_role | aut |
| author_sort | Steiner, Paul |
| author_variant | p s ps |
| building | Verbundindex |
| bvnumber | BV043933997 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-16420-1 |
| edition | 2. Aufl. 2017 |
| format | Electronic eBook |
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| id | DE-604.BV043933997 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:25:55Z |
| institution | BVB |
| isbn | 9783658164201 9783658164195 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029343011 |
| oclc_num | 965885776 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-1046 DE-2070s DE-824 DE-898 DE-BY-UBR DE-706 DE-92 DE-1102 DE-859 DE-1052 DE-1049 DE-858 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-1043 DE-B768 DE-Aug4 DE-861 DE-523 DE-473 DE-BY-UBG DE-29 DE-1050 DE-20 DE-1051 DE-522 DE-573 DE-M347 DE-703 DE-739 DE-634 DE-188 DE-83 DE-1028 DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-1046 DE-2070s DE-824 DE-898 DE-BY-UBR DE-706 DE-92 DE-1102 DE-859 DE-1052 DE-1049 DE-858 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-1043 DE-B768 DE-Aug4 DE-861 DE-523 DE-473 DE-BY-UBG DE-29 DE-1050 DE-20 DE-1051 DE-522 DE-573 DE-M347 DE-703 DE-739 DE-634 DE-188 DE-83 DE-1028 DE-11 |
| physical | 1 Online Ressource (XXVI, 387 S. 54 Abb) |
| psigel | ZDB-2-SWI ebook ZDB-30-PQE ZDB-2-SWI_2017 ZDB-30-PQE FFW_Einzelkauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Fachmedien Wiesbaden |
| record_format | marc |
| spellingShingle | Steiner, Paul Sensory Branding Grundlagen multisensualer Markenführung Business Marketing Entrepreneurship Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Wahrnehmung (DE-588)4064317-7 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4064317-7 |
| title | Sensory Branding Grundlagen multisensualer Markenführung |
| title_auth | Sensory Branding Grundlagen multisensualer Markenführung |
| title_exact_search | Sensory Branding Grundlagen multisensualer Markenführung |
| title_full | Sensory Branding Grundlagen multisensualer Markenführung von Paul Steiner |
| title_fullStr | Sensory Branding Grundlagen multisensualer Markenführung von Paul Steiner |
| title_full_unstemmed | Sensory Branding Grundlagen multisensualer Markenführung von Paul Steiner |
| title_short | Sensory Branding |
| title_sort | sensory branding grundlagen multisensualer markenfuhrung |
| title_sub | Grundlagen multisensualer Markenführung |
| topic | Business Marketing Entrepreneurship Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Wahrnehmung (DE-588)4064317-7 gnd |
| topic_facet | Business Marketing Entrepreneurship Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik Wahrnehmung |
| url | https://doi.org/10.1007/978-3-658-16420-1 |
| work_keys_str_mv | AT steinerpaul sensorybrandinggrundlagenmultisensualermarkenfuhrung |