The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Friedrichshafen
2016
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 189 Seiten Diagramme |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | List of Figures..........................................................IV
List of Tables............................................................V
List of Abbreviations....................................................Vi
Abstract..................................................................VU
1 Introduction: Revealing the Family Firm Status—An Unrecognized
Competitive Advantage?..................................................1
2 Communicating the Family Firm Status as Part of the Brand:
Family Firms’ Potential to Create a Competitive Advantage................7
2.1 Family Firms’ Competitive Resources....................................7
2.1.1 Approaches to Defining Family Firms: Similarities and Differences.7
2.1.2 Familiness: Family Firms’ Idiosyncratic Bundle of Competitive
Resources.......................................................10
2.2 Strategic Brand Management as Capability to Achieve a Competitive
Advantage............................................................17
2.2.1 Defining Strategic Brand Management.............................17
2.2.2 Brand Equity as a Competitive Advantage and Its Influence on Firm
Performance.....................................................21
2.3 Development of the Main Research Question and Identification of Research
Gaps.................................................................24
3 Outline of the Conducted Studies.......................................31
3.1 Structure of the Studies.............................................31
3.2 Summary of the Studies..............................................33
3.3 Overview of Applied Methodologies and Empirical Data................39
4 Study 1: Brand Management Research in Family Firms - A Structured
Review and Suggestions for Further Research’...........................42
4.1 Introduction.........................................................43
4.2 Theoretical Background..............................................44
4.2.1 A Two-Sided Perspective of Brand Management and Its Link to Firm
Performance................................................. 44
4.2.2 The Family Firm Status and Its Effects on Family Firms’ Brand
Management......................................................46
4.3 Reviewing and Structuring Brand Management Research in Family Firms ....48
4.3.1 Methodical Strategy.............................................48
4.4 Conclusion..........................................................69
5 Study 2: How and Why Family Firm Image Affects Consumers’ Perceived
Trustworthiness: Identifying and Testing the Role of Personification*....72
5.1 Introduction.........................................................72
5.2 Theoretical Background..............................................74
5.2.1 Defining Family Firms.................................................75
5.2.2 Brand Image and Consumers’ Perception of Family Firms.................77
5.2.3 The Ambiguous Relationship Between Family Firms and
Trustworthiness.......................................................80
5.3 Empirical Strategy........................................................86
5.4 Study 1 (Focus Groups) - A Qualitative Approach to Further Explore
Consumers’ Perceived Image of Family Firms................................87
5.4.1 Study Design and Sample Description...................................87
5.4.2 Findings..............................................................88
5.5 Study 2 (Experiment) - Why and When Does PFFI Work? Assessing the
Role of Personification...................................................94
5.5.1 Hypotheses Development and Conceptual Model...........................94
5.5.2 Experimental Pretest of Study 2: Personification Matters..............96
5.5.3 Main Experiment of Study 2: Personification Works as a Mediator.......97
5.5.4 Results of Experimental Study 2......................................100
5.6 Discussion and Implications..............................................102
5.7 Limitations and Further Research.........................................105
5.8 Appendix.................................................................107
6 Study 3: The Influence of Retailers’ Family Firm Image on New Product
Acceptance: An Empirical Investigation in the German FMCG Market5 ....108
6.1 Introduction.............................................................109
6.2 Theoretical Background and Hypothesis Development.......................111
6.2.1 Family Firm Research and Trustworthiness.............................111
6.2.2 New Product Acceptance...............................................113
6.2.3 Uncertainty..........................................................115
6.3 Methodology..............................................................116
6.3.1 Data Collection and Sample...........................................116
6.3.2 Measures and Measurement Analysis....................................117
6.4 Results..................................................................120
6.5 Discussion and Implications..............................................123
6.5.1 Theoretical Implications.............................................123
6.5.2 Managerial Implications..............................................125
6.6 Limitations and Further Research.........................................126
7 Study 4: Identifying Drivers for Family Firms’ Branding Strategy
Decisions5.................................................................128
7.1 Introduction.............................................................129
7.2 Literature Review........................................................131
7.2.1 Integrating the Family Firm Status into the Brand Identity...........131
7.2.2 Factors Influencing the Branding Decision............................136
7.3 Research Methods........................................................ 140
7.3.1 Sample...............................................................140
7.3.2 Data Collection......................................................142
7.3.3 Procedure for Data Analysis..........................................143
7.4 Results...................................................................146
7.4.1 Firm Context..........................................................147
7.4.2 Family Context........................................................150
7.4.3 Family Firm Identity..................................................151
7.4.4 Further Influencing Factors...........................................154
7.5 Conclusion................................................................155
7.6 Limitations and Further Research..........................................157
8 Overall Discussion and Conclusion..............................................160
8.1 Overarching Summary and Practical Implications............................160
8.2 Theoretical Implications and Further Research.............................161
8.2.1 Discussion and Theoretical Implication................................161
8.2.2 Limitations and Further Research......................................166
8.3 Managerial Implications...................................................169
References....................................................................171
|
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| language | English |
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| spelling | Beck, Susanne 1988- (DE-588)1089066422 aut The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage by Susanne Beck, M.Sc. Friedrichshafen 2016 VII, 189 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Zeppelin Universität Friedrichshafen 2016 Markenpolitik (DE-588)4144679-3 gnd rswk-swf Familienbetrieb (DE-588)4503339-0 gnd rswk-swf Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Familienbetrieb (DE-588)4503339-0 s Unternehmenskultur (DE-588)4131484-0 s Markenpolitik (DE-588)4144679-3 s DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029340102&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Beck, Susanne 1988- The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage Markenpolitik (DE-588)4144679-3 gnd Familienbetrieb (DE-588)4503339-0 gnd Unternehmenskultur (DE-588)4131484-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4503339-0 (DE-588)4131484-0 (DE-588)4113937-9 |
| title | The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage |
| title_auth | The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage |
| title_exact_search | The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage |
| title_full | The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage by Susanne Beck, M.Sc. |
| title_fullStr | The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage by Susanne Beck, M.Sc. |
| title_full_unstemmed | The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage by Susanne Beck, M.Sc. |
| title_short | The family firm status as part of the brand: relevance and empirical evidence for a potential competitive advantage |
| title_sort | the family firm status as part of the brand relevance and empirical evidence for a potential competitive advantage |
| topic | Markenpolitik (DE-588)4144679-3 gnd Familienbetrieb (DE-588)4503339-0 gnd Unternehmenskultur (DE-588)4131484-0 gnd |
| topic_facet | Markenpolitik Familienbetrieb Unternehmenskultur Hochschulschrift |
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