Television and its viewers: cultivation theory and research
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical an...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
1999
|
| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 Volltext |
| Zusammenfassung: | Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (xiii, 267 pages) |
| ISBN: | 9780511488924 |
| DOI: | 10.1017/CBO9780511488924 |
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| 520 | |a Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner | ||
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Datensatz im Suchindex
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| author | Shanahan, James 1960- |
| author_additional | George Gerbner |
| author_facet | Shanahan, James 1960- |
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| author_sort | Shanahan, James 1960- |
| author_variant | j s js |
| building | Verbundindex |
| bvnumber | BV043928703 |
| classification_rvk | AP 33780 AP 37740 MS 7990 |
| collection | ZDB-20-CBO |
| contents | Foreword Origins Methods of Cultivation: Assumptions and Rationale Methods of Cultivation and Early Empirical Work Criticisms Advancements in Cultivation Research The Bigger Picture Mediation, Mainstreaming, and Social Change How does Cultivation "Work," Anyway? Cultivation and the New Media Test Pattern |
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| dewey-full | 302.23/45 |
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| dewey-raw | 302.23/45 |
| dewey-search | 302.23/45 |
| dewey-sort | 3302.23 245 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| doi_str_mv | 10.1017/CBO9780511488924 |
| format | Electronic eBook |
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| id | DE-604.BV043928703 |
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| isbn | 9780511488924 |
| language | English |
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| spelling | Shanahan, James 1960- Verfasser aut Television and its viewers cultivation theory and research James Shanahan and Michael Morgan Television & its Viewers Cambridge Cambridge University Press 1999 1 online resource (xiii, 267 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Foreword George Gerbner Origins Methods of Cultivation: Assumptions and Rationale Methods of Cultivation and Early Empirical Work Criticisms Advancements in Cultivation Research The Bigger Picture Mediation, Mainstreaming, and Social Change How does Cultivation "Work," Anyway? Cultivation and the New Media Test Pattern Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner Gesellschaft Television broadcasting / Social aspects Publikum (DE-588)4047764-2 gnd rswk-swf Soziale Wirklichkeit (DE-588)4220554-2 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Soziologie (DE-588)4077624-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Fernsehen (DE-588)4016825-6 s Publikum (DE-588)4047764-2 s Soziologie (DE-588)4077624-4 s 1\p DE-604 Soziale Wirklichkeit (DE-588)4220554-2 s 2\p DE-604 Morgan, Michael 1953 April 15- Sonstige oth Erscheint auch als Druckausgabe 978-0-521-58296-4 Erscheint auch als Druckausgabe 978-0-521-58755-6 https://doi.org/10.1017/CBO9780511488924 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Shanahan, James 1960- Television and its viewers cultivation theory and research Foreword Origins Methods of Cultivation: Assumptions and Rationale Methods of Cultivation and Early Empirical Work Criticisms Advancements in Cultivation Research The Bigger Picture Mediation, Mainstreaming, and Social Change How does Cultivation "Work," Anyway? Cultivation and the New Media Test Pattern Gesellschaft Television broadcasting / Social aspects Publikum (DE-588)4047764-2 gnd Soziale Wirklichkeit (DE-588)4220554-2 gnd Fernsehen (DE-588)4016825-6 gnd Soziologie (DE-588)4077624-4 gnd |
| subject_GND | (DE-588)4047764-2 (DE-588)4220554-2 (DE-588)4016825-6 (DE-588)4077624-4 (DE-588)4078704-7 |
| title | Television and its viewers cultivation theory and research |
| title_alt | Television & its Viewers Foreword Origins Methods of Cultivation: Assumptions and Rationale Methods of Cultivation and Early Empirical Work Criticisms Advancements in Cultivation Research The Bigger Picture Mediation, Mainstreaming, and Social Change How does Cultivation "Work," Anyway? Cultivation and the New Media Test Pattern |
| title_auth | Television and its viewers cultivation theory and research |
| title_exact_search | Television and its viewers cultivation theory and research |
| title_full | Television and its viewers cultivation theory and research James Shanahan and Michael Morgan |
| title_fullStr | Television and its viewers cultivation theory and research James Shanahan and Michael Morgan |
| title_full_unstemmed | Television and its viewers cultivation theory and research James Shanahan and Michael Morgan |
| title_short | Television and its viewers |
| title_sort | television and its viewers cultivation theory and research |
| title_sub | cultivation theory and research |
| topic | Gesellschaft Television broadcasting / Social aspects Publikum (DE-588)4047764-2 gnd Soziale Wirklichkeit (DE-588)4220554-2 gnd Fernsehen (DE-588)4016825-6 gnd Soziologie (DE-588)4077624-4 gnd |
| topic_facet | Gesellschaft Television broadcasting / Social aspects Publikum Soziale Wirklichkeit Fernsehen Soziologie USA |
| url | https://doi.org/10.1017/CBO9780511488924 |
| work_keys_str_mv | AT shanahanjames televisionanditsviewerscultivationtheoryandresearch AT morganmichael televisionanditsviewerscultivationtheoryandresearch AT shanahanjames televisionitsviewers AT morganmichael televisionitsviewers |