APA-Zitierstil (7. Ausg.)

Farris, P., Moore, M. J., & Buzzell, R. D. (2004). The profit impact of marketing strategy project: Retrospect and prospects. Cambridge University Press. https://doi.org/10.1017/CBO9780511488726

Chicago-Zitierstil (17. Ausg.)

Farris, Paul, Michael J. Moore, und Robert Dow Buzzell. The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Cambridge: Cambridge University Press, 2004. https://doi.org/10.1017/CBO9780511488726.

MLA-Zitierstil (9. Ausg.)

Farris, Paul, et al. The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Cambridge University Press, 2004. https://doi.org/10.1017/CBO9780511488726.