The profit impact of marketing strategy project: retrospect and prospects
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, P...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2004
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| Online-Zugang: | BSB01 UBG01 Volltext |
| Zusammenfassung: | This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (xvii, 307 pages) |
| ISBN: | 9780511488726 |
| DOI: | 10.1017/CBO9780511488726 |
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| 505 | 8 | 0 | |t Foreword |r Paul Farris and Michael Moore |t PIMS: project vision, achievements and scope of the data |r Paul Farris with John U. Farley |t Putting PIMS into perspective: enduring contributions to strategic questions |r George Day |t PIMS and COMPUSTAT data: different horses for the same courses? |r D. Eric Boyd, Paul Farris, and Lutz Hildebrandt |t Order of market entry: empirical results from the PIMS data and future research topics |r William Robinson and Mark Parry |t Marketing costs and prices |r David Reibstein, D. Eric Boyd, and Paul Farris |t Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence |r David M. Szymanski, Michael Kroff, and Lisa C. Troy |t Model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables |r Lutz Hildebrandt and Dirk Temme |t Causation and components in market share-performance models: the role of identities |r Kusum Ailawadi and Paul Farris |t Cargo cult econometrics: specification testing in simultaneous equations marketing models |r Michael Moore, Ruskin Morgan, and Judith Roberts |t PIMS and the market share effect: biased evidence versus fuzzy evidence |r Marcus Christen and Hubert Gatignon |t PIMS in the new millennium: How PIMS might be different tomorrow |r Paul Farris and Michael Moore |
| 520 | |a This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal | ||
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
| _version_ | 1804176854235480064 |
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| any_adam_object | |
| author2 | Farris, Paul Moore, Michael J. 1953- Buzzell, Robert Dow 1933- |
| author2_role | edt edt edt |
| author2_variant | p f pf m j m mj mjm r d b rd rdb |
| author_GND | (DE-588)130487848 (DE-588)170036006 |
| author_additional | Paul Farris and Michael Moore Paul Farris with John U. Farley George Day D. Eric Boyd, Paul Farris, and Lutz Hildebrandt William Robinson and Mark Parry David Reibstein, D. Eric Boyd, and Paul Farris David M. Szymanski, Michael Kroff, and Lisa C. Troy Lutz Hildebrandt and Dirk Temme Kusum Ailawadi and Paul Farris Michael Moore, Ruskin Morgan, and Judith Roberts Marcus Christen and Hubert Gatignon |
| author_facet | Farris, Paul Moore, Michael J. 1953- Buzzell, Robert Dow 1933- |
| building | Verbundindex |
| bvnumber | BV043926555 |
| collection | ZDB-20-CBO |
| contents | Foreword PIMS: project vision, achievements and scope of the data Putting PIMS into perspective: enduring contributions to strategic questions PIMS and COMPUSTAT data: different horses for the same courses? Order of market entry: empirical results from the PIMS data and future research topics Marketing costs and prices Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence Model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables Causation and components in market share-performance models: the role of identities Cargo cult econometrics: specification testing in simultaneous equations marketing models PIMS and the market share effect: biased evidence versus fuzzy evidence PIMS in the new millennium: How PIMS might be different tomorrow |
| ctrlnum | (ZDB-20-CBO)CR9780511488726 (OCoLC)890753661 (DE-599)BVBBV043926555 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9780511488726 |
| format | Electronic eBook |
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| spelling | The profit impact of marketing strategy project retrospect and prospects edited by Paul W. Farris and Michael J. Moore Cambridge Cambridge University Press 2004 1 online resource (xvii, 307 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Foreword Paul Farris and Michael Moore PIMS: project vision, achievements and scope of the data Paul Farris with John U. Farley Putting PIMS into perspective: enduring contributions to strategic questions George Day PIMS and COMPUSTAT data: different horses for the same courses? D. Eric Boyd, Paul Farris, and Lutz Hildebrandt Order of market entry: empirical results from the PIMS data and future research topics William Robinson and Mark Parry Marketing costs and prices David Reibstein, D. Eric Boyd, and Paul Farris Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence David M. Szymanski, Michael Kroff, and Lisa C. Troy Model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables Lutz Hildebrandt and Dirk Temme Causation and components in market share-performance models: the role of identities Kusum Ailawadi and Paul Farris Cargo cult econometrics: specification testing in simultaneous equations marketing models Michael Moore, Ruskin Morgan, and Judith Roberts PIMS and the market share effect: biased evidence versus fuzzy evidence Marcus Christen and Hubert Gatignon PIMS in the new millennium: How PIMS might be different tomorrow Paul Farris and Michael Moore This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal Marketing / Management Strategic planning PIMS (DE-588)4200138-9 gnd rswk-swf 1\p (DE-588)4016928-5 Festschrift gnd-content 2\p (DE-588)1071861417 Konferenzschrift 2002 Charlottesville, Va. gnd-content PIMS (DE-588)4200138-9 s 3\p DE-604 Farris, Paul edt Moore, Michael J. 1953- (DE-588)130487848 edt Buzzell, Robert Dow 1933- (DE-588)170036006 edt Erscheint auch als Druckausgabe 978-0-521-12345-7 Erscheint auch als Druckausgabe 978-0-521-84053-8 https://doi.org/10.1017/CBO9780511488726 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The profit impact of marketing strategy project retrospect and prospects Foreword PIMS: project vision, achievements and scope of the data Putting PIMS into perspective: enduring contributions to strategic questions PIMS and COMPUSTAT data: different horses for the same courses? Order of market entry: empirical results from the PIMS data and future research topics Marketing costs and prices Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence Model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables Causation and components in market share-performance models: the role of identities Cargo cult econometrics: specification testing in simultaneous equations marketing models PIMS and the market share effect: biased evidence versus fuzzy evidence PIMS in the new millennium: How PIMS might be different tomorrow Marketing / Management Strategic planning PIMS (DE-588)4200138-9 gnd |
| subject_GND | (DE-588)4200138-9 (DE-588)4016928-5 (DE-588)1071861417 |
| title | The profit impact of marketing strategy project retrospect and prospects |
| title_alt | Foreword PIMS: project vision, achievements and scope of the data Putting PIMS into perspective: enduring contributions to strategic questions PIMS and COMPUSTAT data: different horses for the same courses? Order of market entry: empirical results from the PIMS data and future research topics Marketing costs and prices Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence Model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables Causation and components in market share-performance models: the role of identities Cargo cult econometrics: specification testing in simultaneous equations marketing models PIMS and the market share effect: biased evidence versus fuzzy evidence PIMS in the new millennium: How PIMS might be different tomorrow |
| title_auth | The profit impact of marketing strategy project retrospect and prospects |
| title_exact_search | The profit impact of marketing strategy project retrospect and prospects |
| title_full | The profit impact of marketing strategy project retrospect and prospects edited by Paul W. Farris and Michael J. Moore |
| title_fullStr | The profit impact of marketing strategy project retrospect and prospects edited by Paul W. Farris and Michael J. Moore |
| title_full_unstemmed | The profit impact of marketing strategy project retrospect and prospects edited by Paul W. Farris and Michael J. Moore |
| title_short | The profit impact of marketing strategy project |
| title_sort | the profit impact of marketing strategy project retrospect and prospects |
| title_sub | retrospect and prospects |
| topic | Marketing / Management Strategic planning PIMS (DE-588)4200138-9 gnd |
| topic_facet | Marketing / Management Strategic planning PIMS Festschrift Konferenzschrift 2002 Charlottesville, Va. |
| url | https://doi.org/10.1017/CBO9780511488726 |
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