Creating the Nazi marketplace: commerce and consumption in the Third Reich
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural eff...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2011
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| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 URL des Erstveröffentlichers |
| Zusammenfassung: | When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (xiv, 277 pages) |
| ISBN: | 9780511974281 |
| DOI: | 10.1017/CBO9780511974281 |
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| 520 | |a When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich | ||
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Datensatz im Suchindex
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| author | Wiesen, S. Jonathan |
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| author_role | aut |
| author_sort | Wiesen, S. Jonathan |
| author_variant | s j w sj sjw |
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| contents | Machine generated contents note: Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion |
| ctrlnum | (ZDB-20-CBO)CR9780511974281 (OCoLC)852525572 (DE-599)BVBBV043924967 |
| dewey-full | 339.4/7094309043 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 339 - Macroeconomics and related topics |
| dewey-raw | 339.4/7094309043 |
| dewey-search | 339.4/7094309043 |
| dewey-sort | 3339.4 107094309043 |
| dewey-tens | 330 - Economics |
| discipline | Geschichte Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9780511974281 |
| era | Geschichte 1900-2000 Geschichte 1933-1945 gnd |
| era_facet | Geschichte 1900-2000 Geschichte 1933-1945 |
| format | Electronic eBook |
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| id | DE-604.BV043924967 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:38:44Z |
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| isbn | 9780511974281 |
| language | English |
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| oclc_num | 852525572 |
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| spelling | Wiesen, S. Jonathan Verfasser (DE-588)1116982765 aut Creating the Nazi marketplace commerce and consumption in the Third Reich S. Jonathan Wiesen Cambridge Cambridge University Press 2011 1 online resource (xiv, 277 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Machine generated contents note: Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich Geschichte 1900-2000 Geschichte 1933-1945 gnd rswk-swf Geschichte Wirtschaft Consumption (Economics) / Germany / History / 20th century Consumer behavior / Germany / History / 20th century Marketing / Germany / History / 20th century National socialism Marketing (DE-588)4037589-4 gnd rswk-swf Nationalsozialismus (DE-588)4041316-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Deutschland Germany / Economic conditions / 1918-1945 Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Nationalsozialismus (DE-588)4041316-0 s Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s Geschichte 1933-1945 z 1\p DE-604 Erscheint auch als Druckausgabe 978-0-521-74636-6 Erscheint auch als Druckausgabe 978-0-521-76253-3 https://doi.org/10.1017/CBO9780511974281 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wiesen, S. Jonathan Creating the Nazi marketplace commerce and consumption in the Third Reich Machine generated contents note: Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion Geschichte Wirtschaft Consumption (Economics) / Germany / History / 20th century Consumer behavior / Germany / History / 20th century Marketing / Germany / History / 20th century National socialism Marketing (DE-588)4037589-4 gnd Nationalsozialismus (DE-588)4041316-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4041316-0 (DE-588)4062644-1 (DE-588)4011882-4 |
| title | Creating the Nazi marketplace commerce and consumption in the Third Reich |
| title_auth | Creating the Nazi marketplace commerce and consumption in the Third Reich |
| title_exact_search | Creating the Nazi marketplace commerce and consumption in the Third Reich |
| title_full | Creating the Nazi marketplace commerce and consumption in the Third Reich S. Jonathan Wiesen |
| title_fullStr | Creating the Nazi marketplace commerce and consumption in the Third Reich S. Jonathan Wiesen |
| title_full_unstemmed | Creating the Nazi marketplace commerce and consumption in the Third Reich S. Jonathan Wiesen |
| title_short | Creating the Nazi marketplace |
| title_sort | creating the nazi marketplace commerce and consumption in the third reich |
| title_sub | commerce and consumption in the Third Reich |
| topic | Geschichte Wirtschaft Consumption (Economics) / Germany / History / 20th century Consumer behavior / Germany / History / 20th century Marketing / Germany / History / 20th century National socialism Marketing (DE-588)4037589-4 gnd Nationalsozialismus (DE-588)4041316-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Geschichte Wirtschaft Consumption (Economics) / Germany / History / 20th century Consumer behavior / Germany / History / 20th century Marketing / Germany / History / 20th century National socialism Marketing Nationalsozialismus Verbraucherverhalten Deutschland Germany / Economic conditions / 1918-1945 |
| url | https://doi.org/10.1017/CBO9780511974281 |
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