The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products have had a fundamental i...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Maxton, Graeme P. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge Cambridge University Press 2004
Schlagworte:	Automobile industry and trade Automobile industry and trade / Management Reengineering (Management) Competition, International Kraftfahrzeughandel Strukturwandel Internationaler Wettbewerb Technischer Fortschritt Restrukturierung Kraftfahrzeugindustrie Kraftfahrzeug Internationale Wettbewerbsfähigkeit Wettbewerbsstrategie
Online-Zugang:	BSB01 UBG01 Volltext
Zusammenfassung:	The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products have had a fundamental impact on modern society - for better and worse. Yet the industry has found it hard to adjust to recent challenges and is no longer much valued by the capital markets. It is riven with internal contradictions that inhibit reform, and faces a stark choice between years of strife or radical change. This book is a wake-up call for those who work in the automotive business. It highlights the challenges and opportunities that exist for managers, legislators, financial institutions and potential industry entrants. Most of all, it gives us all cause to reflect on the value of our mobility, today and tomorrow
Beschreibung:	Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Beschreibung:	1 online resource (xviii, 276 pages)
ISBN:	9780511488535
DOI:	10.1017/CBO9780511488535