Party brands in crisis: partisanship, brand dilution, and the breakdown of political parties in Latin America

Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent...

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1. Verfasser: Lupu, Noam (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge Cambridge University Press 2016
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Zusammenfassung:Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America; it reinforces the interaction between elite behavior and mass attitudes
Beschreibung:Title from publisher's bibliographic system (viewed on 01 Jan 2016)
Beschreibung:1 online resource (xv, 247 pages)
ISBN:9781139683562
DOI:10.1017/CBO9781139683562

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