APA (7th ed.) Citation

Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of marketing (7 th european edition.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, Gary Armstrong, Lloyd C. Harris, and Nigel Piercy. Principles of Marketing. 7 th european edition. Harlow, England: Pearson, 2017.

MLA (9th ed.) Citation

Kotler, Philip, et al. Principles of Marketing. 7 th european edition. Pearson, 2017.