Augmented reality for food marketers and consumers:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wageningen
Wageningen Academic Publishers
2017
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Foodcost
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 103 Seiten Illustrationen, Diagramme |
| ISBN: | 9789086862993 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804176814727233536 |
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| adam_text | Titel: Augmented reality for food marketers and consumers
Autor: Loijens, Leanne W. S
Jahr: 2017
Table of contents
Preface n
1. What is augmented reality? 13
L.W.S. Loijens, D. Brohm andN. Domurath
Abstract 13
1.1 Definition 14
1.1 What senses can be addressed? 15
1.3 Technical requirements - how does augmented reality work? 19
1.4 Popular applications 22
1.5 Companies developing augmented reality technology 15
References 27
2. Augmented reality technology planning and assessment 29
M. Petz and R. Haas
Abstract 29
2.1 Augmented reality as appropriate technology for the food industry:
making the business case 30
2.2 Augmented reality assessment methodology and a practical method of
assessment 39
2.3 Conclusion 50
References 50
3. Augmented reality in retailing 55
B. Borusiak and B. Pieranski
Abstract 55
3.1 The essence of augmented reality 56
3.2 The specificity of using augmented reality in retailing 58
3.3 Augmented reality in retailing - examples 61
3.4 Final remarks 64
References 64
4. Consumer food related applications: food retail sector and services 65
E. Horskd, J. Paluchova, P. Simoncic andJ. Berak
Abstract 65
4.1 Introduction 66
4.2 Advantages of augmented reality marketing 66
4.3 Disadvantages of augmented reality marketing 68
4.4 The use of augmented reality in retail and services sectors 70
4.5 Augmented reality applied in services 71
4.6 Practical application of augmented reality in restaurants business 72
4.7 Augmented reality applied in retail 79
References 85
5. Challenges of augmented reality in the food sector 87
L.W.S. Loijens andK. Grunert
Abstract 87
5.1 Technical challenges 88
5.2 Ethical challenges 91
3.3 Financial challenges 93
References 95
6. Future trends of augmented reality 97
D. Brohm, N. Domurath, V. Glanz-Chanos and KG. Grunert
Abstract 97
6.1 Consumer applications 98
6.2 Industry applications 100
6.3 Current problems and challenges 102
References 103
|
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| language | English |
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| series2 | Foodcost |
| spelling | Augmented reality for food marketers and consumers edited by: Leanne W. S. Loijens 1. publ. Wageningen Wageningen Academic Publishers 2017 103 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Foodcost Marketing (DE-588)4037589-4 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Erweiterte Realität Informatik (DE-588)4715802-5 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 s Marketing (DE-588)4037589-4 s Verbraucher (DE-588)4062632-5 s Erweiterte Realität Informatik (DE-588)4715802-5 s b DE-604 Loijens, Leanne W. S. edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029315588&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Augmented reality for food marketers and consumers Marketing (DE-588)4037589-4 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Erweiterte Realität Informatik (DE-588)4715802-5 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4034889-1 (DE-588)4715802-5 (DE-588)4062632-5 |
| title | Augmented reality for food marketers and consumers |
| title_auth | Augmented reality for food marketers and consumers |
| title_exact_search | Augmented reality for food marketers and consumers |
| title_full | Augmented reality for food marketers and consumers edited by: Leanne W. S. Loijens |
| title_fullStr | Augmented reality for food marketers and consumers edited by: Leanne W. S. Loijens |
| title_full_unstemmed | Augmented reality for food marketers and consumers edited by: Leanne W. S. Loijens |
| title_short | Augmented reality for food marketers and consumers |
| title_sort | augmented reality for food marketers and consumers |
| topic | Marketing (DE-588)4037589-4 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Erweiterte Realität Informatik (DE-588)4715802-5 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Marketing Lebensmittelindustrie Erweiterte Realität Informatik Verbraucher |
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