Verfügbarkeit: Essentials of health care marketing

Essentials of health care marketing:

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Bibliographische Detailangaben
1. Verfasser:	Berkowitz, Eric N. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Burlington, MA Jones & Bartlett Learning [2017]
Ausgabe:	Fourth edition
Schlagworte:	Marketing of Health Services Marketing Gesundheitswesen Gesundheitsvorsorge USA
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references
Beschreibung:	XVI, 592 Seiten Illustrationen, Diagramme 23 cm
ISBN:	9781284094312 1284094316

Internformat

MARC


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Datensatz im Suchindex

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adam_text	ESSENTIALS OF HEALTH CARE MARKETING / BERKOWITZ, ERIC N.YYEAUTHOR : 2017 TABLE OF CONTENTS / INHALTSVERZEICHNIS THE MEANING OF MARKETING MARKETING STRATEGY THE ENVIRONMENT OF MARKETING STRATEGY BUYER BEHAVIOR MARKETING RESEARCH MARKET SEGMENTATION DEVELOPING CUSTOMER LOYALTY PRODUCT STRATEGY PRICE DISTRIBUTION PROMOTION ADVERTISING SALES AND SALES MANAGEMENT CONTROLLING AND MONITORING DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Berkowitz, Eric N.
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callnumber-first	R - Medicine
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dewey-full	362.1068/8
dewey-hundreds	300 - Social sciences
dewey-ones	362 - Social problems and services to groups
dewey-raw	362.1068/8
dewey-search	362.1068/8
dewey-sort	3362.1068 18
dewey-tens	360 - Social problems and services; associations
discipline	Soziologie Medizin
edition	Fourth edition
format	Book
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spelling	Berkowitz, Eric N. aut Essentials of health care marketing Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts Fourth edition Burlington, MA Jones & Bartlett Learning [2017] © 2017 XVI, 592 Seiten Illustrationen, Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Marketing of Health Services Marketing (DE-588)4037589-4 gnd rswk-swf Gesundheitswesen (DE-588)4020775-4 gnd rswk-swf Gesundheitsvorsorge (DE-588)4136584-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Gesundheitsvorsorge (DE-588)4136584-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Gesundheitswesen (DE-588)4020775-4 s 2\p DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029311272&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4037589-4 (DE-588)4020775-4 (DE-588)4136584-7 (DE-588)4078704-7
title	Essentials of health care marketing
title_auth	Essentials of health care marketing
title_exact_search	Essentials of health care marketing
title_full	Essentials of health care marketing Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
title_fullStr	Essentials of health care marketing Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
title_full_unstemmed	Essentials of health care marketing Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
title_short	Essentials of health care marketing
title_sort	essentials of health care marketing
topic	Marketing of Health Services Marketing (DE-588)4037589-4 gnd Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitsvorsorge (DE-588)4136584-7 gnd
topic_facet	Marketing of Health Services Marketing Gesundheitswesen Gesundheitsvorsorge USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029311272&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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