Consumer behaviour: applications in marketing
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Dehli ; Singapore ; Washington DC ; Melbourne
Sage
2017
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | xii, 350 Seiten |
| ISBN: | 9781473919501 9781473919495 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text |
Titel: Consumer behaviour
Autor: East, Robert
Jahr: 2017
Extended Contents
About the Authors ix
Preface x
Acknowledgements xiii
Praise for Previous Editions xiv
PART 1 INTRODUCTION 1
1 Ideas and Explanations in Consumer Research 3
Section 1: The scope of consumer behaviour 3
Section 2: Consumer decision models 5
Section 3: Classifications and explanations 16
PART 2 CONSUMPTION PATTERNS 25
2 Customer Loyalty 27
Section 1: Brand loyalty in repertoire categories 28
Section 2: The rise of relationship marketing - customer loyalty as retention 33
Section 3: Combination definitions of loyalty 40
Section 4: Reasons for defection 43
3 Brand Knowledge, Brand Equity and Brand Extension 47
Section 1: The mental representation of brands 47
Section 2: Brand equity, brand extension and brand alliances 53
Section 3: Sales losses by the parent of a line extension 61
4 Stationary Markets 65
Section 1: Modelling mature markets 66
Section 2: Single brand purchase patterns 69
Section 3: Patterns of purchase in the whole category 75
5 Market Dynamics 89
Section 1: Changes in aggregate sales 90
Section 2: Dynamic effects and brand loyalty 92
EXTENDED CONTENTS
Section 3: The dynamics of new product adoption 98
Section 4: The sales dynamics of frequently bought
categories 108
6 Consumer Group Differences 113
Section 1: Relevant differences for consumer research 114
Section 2: National cultural differences 115
Section 3: Cultural differences in consumer research 120
Section 4: Age and gender differences in consumption 125
PART 3 EXPLAINING DECISION-MAKING 133
7 Predicting and Explaining Behaviour 135
Section 1: Definitions and measurements 135
Section 2: The theory of planned behaviour (TPB) 144
Section 3: Problems with the theory of planned behaviour 150
8 Information Processing and Decision-Making 156
Section 1: Schemas and attention 157
Section 2: Heuristics 163
Section 3: Processing value and probability 166
Section 4: Financial applications of prospect theory 172
9 Consumer Satisfaction and Quality 178
Section 1: Introduction 178
Section 2: Theories of consumer satisfaction 180
Section 3: Measuring satisfaction and service quality 186
Section 4: Outcomes of satisfaction and dissatisfaction 190
PART 4 MARKET RESPONSE 201
10 Consumer Response to Price and Sales Promotions 203
Section 1: Consumer response to price 204
Section 2: Estimating price sensitivity 208
Section 3: Psychological reactions to prices and
price changes 211
Section 4: Consumer response to sales promotions 215
11 The Retail Context 226
Section 1: Shopper choice 226
Section 2: Customer typologies 234
Section 3: The store environment 242
CONSUMER BEHAVIOUR: APPLICATIONS IN MARKETING
12 Word-of-Mouth Influence 249
Section 1: The nature of word of mouth 249
Section 2: The occurrence of word of mouth 257
Section 3: The impact of word of mouth 266
Section 4: WOM in the social network 268
Section 5: Applications of word-of-mouth research 271
13 The Response to Advertising 275
Section 1: Effective advertising 276
Section 2: Advertising frequency and concentration 282
Section 3: A model of advertising effect 286
Section 4: Specific effects 292
Section 5: The evolving media landscape 295
Section 6: Biometrics and consumer neuroscience 297
References 300
Index 340
Brief Contents
About the Authors ix
Preface x
Acknowledgements xiii
Praise for Previous Editions xiv
PARTI INTRODUCTION 1
1 Ideas and Explanations in Consumer Research 3
PART 2 CONSUMPTION PATTERNS 25
2 Customer Loyalty 27
3 Brand Knowledge, Brand Equity and Brand Extension 47
4 Stationary Markets 65
5 Market Dynamics 89
6 Consumer Group Differences 113
PART3 EXPLAINING DECISION-MAKING 133
7 Predicting and Explaining Behaviour 135
8 Information Processing and Decision-Making 156
9 Consumer Satisfaction and Quality 178
PART 4 MARKET RESPONSE 201
10 Consumer Response to Price and Sales Promotions 203
11 The Retail Context 226
12 Word-of-Mouth Influence 249
13 The Response to Advertising 275
References 300
Index 340
Titel: Consumer behaviour
Autor: East, Robert
Jahr: 2017
Extended Contents
About the Authors ix
Preface x
Acknowledgements xiii
Praise for Previous Editions xiv
PART 1 INTRODUCTION 1
1 Ideas and Explanations in Consumer Research 3
Section 1: The scope of consumer behaviour 3
Section 2: Consumer decision models 5
Section 3: Classifications and explanations 16
PART 2 CONSUMPTION PATTERNS 25
2 Customer Loyalty 27
Section 1: Brand loyalty in repertoire categories 28
Section 2: The rise of relationship marketing - customer loyalty as retention 33
Section 3: Combination definitions of loyalty 40
Section 4: Reasons for defection 43
3 Brand Knowledge, Brand Equity and Brand Extension 47
Section 1: The mental representation of brands 47
Section 2: Brand equity, brand extension and brand alliances 53
Section 3: Sales losses by the parent of a line extension 61
4 Stationary Markets 65
Section 1: Modelling mature markets 66
Section 2: Single brand purchase patterns 69
Section 3: Patterns of purchase in the whole category 75
5 Market Dynamics 89
Section 1: Changes in aggregate sales 90
Section 2: Dynamic effects and brand loyalty 92
EXTENDED CONTENTS
Section 3: The dynamics of new product adoption 98
Section 4: The sales dynamics of frequently bought
categories 108
6 Consumer Group Differences 113
Section 1: Relevant differences for consumer research 114
Section 2: National cultural differences 115
Section 3: Cultural differences in consumer research 120
Section 4: Age and gender differences in consumption 125
PART 3 EXPLAINING DECISION-MAKING 133
7 Predicting and Explaining Behaviour 135
Section 1: Definitions and measurements 135
Section 2: The theory of planned behaviour (TPB) 144
Section 3: Problems with the theory of planned behaviour 150
8 Information Processing and Decision-Making 156
Section 1: Schemas and attention 157
Section 2: Heuristics 163
Section 3: Processing value and probability 166
Section 4: Financial applications of prospect theory 172
9 Consumer Satisfaction and Quality 178
Section 1: Introduction 178
Section 2: Theories of consumer satisfaction 180
Section 3: Measuring satisfaction and service quality 186
Section 4: Outcomes of satisfaction and dissatisfaction 190
PART 4 MARKET RESPONSE 201
10 Consumer Response to Price and Sales Promotions 203
Section 1: Consumer response to price 204
Section 2: Estimating price sensitivity 208
Section 3: Psychological reactions to prices and
price changes 211
Section 4: Consumer response to sales promotions 215
11 The Retail Context 226
Section 1: Shopper choice 226
Section 2: Customer typologies 234
Section 3: The store environment 242
CONSUMER BEHAVIOUR: APPLICATIONS IN MARKETING
12 Word-of-Mouth Influence 249
Section 1: The nature of word of mouth 249
Section 2: The occurrence of word of mouth 257
Section 3: The impact of word of mouth 266
Section 4: WOM in the social network 268
Section 5: Applications of word-of-mouth research 271
13 The Response to Advertising 275
Section 1: Effective advertising 276
Section 2: Advertising frequency and concentration 282
Section 3: A model of advertising effect 286
Section 4: Specific effects 292
Section 5: The evolving media landscape 295
Section 6: Biometrics and consumer neuroscience 297
References 300
Index 340 |
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| indexdate | 2024-11-07T09:00:54Z |
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| isbn | 9781473919501 9781473919495 |
| language | English |
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| spelling | East, Robert 1940- Verfasser (DE-588)135666384 aut Consumer behaviour applications in marketing Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele 3rd edition Los Angeles ; London ; New Dehli ; Singapore ; Washington DC ; Melbourne Sage 2017 xii, 350 Seiten txt rdacontent n rdamedia nc rdacarrier Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 DE-604 Wright, Malcolm 1963- Verfasser (DE-588)1036384829 aut Vanhuele, Marc Verfasser (DE-588)17052566X aut Singh, Jaywant Verfasser (DE-588)1178484483 aut http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7017317&custom_att_2=simple_viewer Consumer behaviour Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029307617&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029307617&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029307617&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | East, Robert 1940- Wright, Malcolm 1963- Vanhuele, Marc Singh, Jaywant Consumer behaviour applications in marketing Werbepsychologie (DE-588)4140889-5 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4123623-3 |
| title | Consumer behaviour applications in marketing |
| title_auth | Consumer behaviour applications in marketing |
| title_exact_search | Consumer behaviour applications in marketing |
| title_full | Consumer behaviour applications in marketing Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele |
| title_fullStr | Consumer behaviour applications in marketing Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele |
| title_full_unstemmed | Consumer behaviour applications in marketing Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele |
| title_short | Consumer behaviour |
| title_sort | consumer behaviour applications in marketing |
| title_sub | applications in marketing |
| topic | Werbepsychologie (DE-588)4140889-5 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Werbepsychologie Marketing Verbraucherverhalten Lehrbuch |
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