Marke neu denken: Paradigmenwechsel in der Markenführung
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Wiesbaden
Springer Fachmedien Wiesbaden
2016
|
| Subjects: | |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (139 pages) |
| ISBN: | 9783658110956 9783658110949 |
Staff View
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Record in the Search Index
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| author_facet | Posselt, Erich |
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| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043893871 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:37:51Z |
| institution | BVB |
| isbn | 9783658110956 9783658110949 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029303252 |
| oclc_num | 951223109 |
| open_access_boolean | |
| physical | 1 online resource (139 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer Fachmedien Wiesbaden |
| record_format | marc |
| spelling | Posselt, Erich Verfasser aut Marke neu denken Paradigmenwechsel in der Markenführung Wiesbaden Springer Fachmedien Wiesbaden 2016 © 2016 1 online resource (139 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Posselt, Erich Marke neu denken : Paradigmenwechsel in der Markenführung 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Posselt, Erich Marke neu denken Paradigmenwechsel in der Markenführung Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4074577-6 |
| title | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_auth | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_exact_search | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_full | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_fullStr | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_full_unstemmed | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_short | Marke neu denken |
| title_sort | marke neu denken paradigmenwechsel in der markenfuhrung |
| title_sub | Paradigmenwechsel in der Markenführung |
| topic | Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Markenpolitik Marke |
| work_keys_str_mv | AT posselterich markeneudenkenparadigmenwechselindermarkenfuhrung |