Marke neu denken: Paradigmenwechsel in der Markenführung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2016
|
| Schlagworte: | |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (139 pages) |
| ISBN: | 9783658110956 9783658110949 |
Internformat
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Datensatz im Suchindex
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| author | Posselt, Erich |
| author_facet | Posselt, Erich |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043893871 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:37:51Z |
| institution | BVB |
| isbn | 9783658110956 9783658110949 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029303252 |
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| publisher | Springer Fachmedien Wiesbaden |
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| spelling | Posselt, Erich Verfasser aut Marke neu denken Paradigmenwechsel in der Markenführung Wiesbaden Springer Fachmedien Wiesbaden 2016 © 2016 1 online resource (139 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Posselt, Erich Marke neu denken : Paradigmenwechsel in der Markenführung 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Posselt, Erich Marke neu denken Paradigmenwechsel in der Markenführung Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4074577-6 |
| title | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_auth | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_exact_search | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_full | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_fullStr | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_full_unstemmed | Marke neu denken Paradigmenwechsel in der Markenführung |
| title_short | Marke neu denken |
| title_sort | marke neu denken paradigmenwechsel in der markenfuhrung |
| title_sub | Paradigmenwechsel in der Markenführung |
| topic | Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Markenpolitik Marke |
| work_keys_str_mv | AT posselterich markeneudenkenparadigmenwechselindermarkenfuhrung |