Customer success: how innovative companies are reducing churn and growing recurring revenue
Your business success is now forever linked to the success of your customersCustomer Successis the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and ma...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2016]
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 TUM01 |
| Zusammenfassung: | Your business success is now forever linked to the success of your customersCustomer Successis the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movementBuild a Customer Success strategy proven by the most competitive companies in the worldImplement an action plan for structuring the Customer Success organization, teiring your customers, and developing the right cross-functional playbooksCustomers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Successshows you how to kick start your customer-centric revolution, and make it stick for the long term. |
| Beschreibung: | 1 Online-Ressource (198 Seiten) |
| ISBN: | 9781119168294 9781119168300 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804176794640711680 |
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| any_adam_object | |
| author | Mehta, Nick Steinman, Dan Murphy, Lincoln |
| author_facet | Mehta, Nick Steinman, Dan Murphy, Lincoln |
| author_role | aut aut aut |
| author_sort | Mehta, Nick |
| author_variant | n m nm d s ds l m lm |
| building | Verbundindex |
| bvnumber | BV043893078 |
| classification_rvk | QP 620 |
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043893078 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:37:51Z |
| institution | BVB |
| isbn | 9781119168294 9781119168300 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029302459 |
| oclc_num | 933596232 |
| open_access_boolean | |
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| owner_facet | DE-91 DE-BY-TUM DE-188 |
| physical | 1 Online-Ressource (198 Seiten) |
| psigel | ZDB-30-PQE ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Wiley |
| record_format | marc |
| spelling | Mehta, Nick Verfasser aut Customer success how innovative companies are reducing churn and growing recurring revenue Nick Mehta, Dan Steinman, and Lincoln Murphy Hoboken, New Jersey Wiley [2016] 1 Online-Ressource (198 Seiten) txt rdacontent c rdamedia cr rdacarrier Your business success is now forever linked to the success of your customersCustomer Successis the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movementBuild a Customer Success strategy proven by the most competitive companies in the worldImplement an action plan for structuring the Customer Success organization, teiring your customers, and developing the right cross-functional playbooksCustomers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Successshows you how to kick start your customer-centric revolution, and make it stick for the long term. Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmarketing (DE-588)4789127-0 s Erfolgsfaktor (DE-588)4197034-2 s DE-604 Steinman, Dan Verfasser aut Murphy, Lincoln Verfasser aut Erscheint auch als Druck-Ausgabe 978-1-119-16796-9 (DE-604)BV043530537 |
| spellingShingle | Mehta, Nick Steinman, Dan Murphy, Lincoln Customer success how innovative companies are reducing churn and growing recurring revenue Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4236865-0 (DE-588)4197034-2 |
| title | Customer success how innovative companies are reducing churn and growing recurring revenue |
| title_auth | Customer success how innovative companies are reducing churn and growing recurring revenue |
| title_exact_search | Customer success how innovative companies are reducing churn and growing recurring revenue |
| title_full | Customer success how innovative companies are reducing churn and growing recurring revenue Nick Mehta, Dan Steinman, and Lincoln Murphy |
| title_fullStr | Customer success how innovative companies are reducing churn and growing recurring revenue Nick Mehta, Dan Steinman, and Lincoln Murphy |
| title_full_unstemmed | Customer success how innovative companies are reducing churn and growing recurring revenue Nick Mehta, Dan Steinman, and Lincoln Murphy |
| title_short | Customer success |
| title_sort | customer success how innovative companies are reducing churn and growing recurring revenue |
| title_sub | how innovative companies are reducing churn and growing recurring revenue |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | Beziehungsmarketing Kundenmanagement Erfolgsfaktor |
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