Hinterhuber, A., & Snelgrove, T. C. (2017). Value first then price: Quantifying value in business-to-business markets from the perspective of both buyers and sellers. Routledge.
Chicago Style (17th ed.) CitationHinterhuber, Andreas, and Todd C. Snelgrove. Value First Then Price: Quantifying Value in Business-to-business Markets from the Perspective of Both Buyers and Sellers. London ; New York: Routledge, 2017.
MLA (9th ed.) CitationHinterhuber, Andreas, and Todd C. Snelgrove. Value First Then Price: Quantifying Value in Business-to-business Markets from the Perspective of Both Buyers and Sellers. Routledge, 2017.
Warning: These citations may not always be 100% accurate.