Social customer relationship management: managing benefits and risks of companies' social media engagement
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| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Augsburg
November 2015
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | iv, 155 Blätter Diagramme |
Internformat
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Datensatz im Suchindex
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| adam_text | Table of Contents 111
Table of Contents
Index of Research Papers......................................................iv
j Introduction..............................................................1
II The Importance of Social Media along the Buying Decision Process
(Research Paper I: uE-Commerce: Megatrend ‘Social, Local, Mobile”9)......18
III Managing the Benefits of Companies9 Social Media Engagement...............34
III. 1 Research Paper 2: “Stimulating User Activity on Company Fan Pages
in Online Social Networks ”.........................................34
III. 2 Research Paper 3: “Social Influence in Online Social Networks:
What Makes Users Actually Influential? ”............................53
IV Managing the Risks of Companies9 Social Media Engagement...................82
IV. 1 Research Paper 4: “Detecting Online Firestorms in Social Media ”...82
IV. 2 Research Paper 5: “More Fans at Any Cost?
Analyzing the Economic Effects of the Ratio of Fans to Non-Fans
in a Customer Portfolio Considering Electronic Word-of-Mouth”.......117
V Summary and Future Research.............................................147
Please note: References are provided at the end of each chapter or each research paper,
respectively. Likewise, tables, figures, and footnotes are consecutively numbered per chapter
or each research paper, respectively.
Index of Research Papers
IV
Index of Research Papers
This dissertation contains the following research papers that are either currently prepared for
publication, (conditionally) accepted for publication, or already published:
Research Paper 1:
Huber, J. 2015. “E-Commerce: Megatrend ‘Social, Local, Mobile’,” HMD Praxis der
Wirtschaftsinformatik (52:2), pp. 178-191.
(VHB JOURQUAL 3: Category D)
Research Paper 2:
Huber, J., Landherr, A., Probst, F., and Reisser, C. 2012. “Stimulating User Activity on
Company Fan Pages in Online Social Networks,” in: Proceedings of the 20th European
Conference on Information Systems, Barcelona, Spain, paper 188.
(VHB JOURQUAL 3: Category B)
Research Paper 3:
Huber, J., and Probst, F. 2015. “Social Influence in Online Social Networks: What Makes
Users Actually Influential?” Working Paper.
Research Paper 4:
Drasch, B., Huber, J., Panz, S., and Probst, F. 2015. “Detecting Online Firestorms in Social
Media,” appears in: Proceedings of the 36th International Conference on
Information Systems, Fort Worth, TX, USA.
(VHB JOURQUAL 3: Category A)
Research Paper 5:
Banz, M., Grosswiele, L., Huber, J., and Probst, F. 2015. “More Fans at any Cost? Analyzing
the Economic Effects of the Ratio of Fans to Non-Fans in a Customer Portfolio Considering
Electronic Word-of-Mouth,” Journal of Decision Systems (accepted with minor revisions).
(VHB JOURQUAL 3: Category B)
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| title | Social customer relationship management managing benefits and risks of companies' social media engagement |
| title_auth | Social customer relationship management managing benefits and risks of companies' social media engagement |
| title_exact_search | Social customer relationship management managing benefits and risks of companies' social media engagement |
| title_full | Social customer relationship management managing benefits and risks of companies' social media engagement vorgelegt von Johannes Huber |
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