Competing against luck: the story of innovation and customer choice
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Harper Business
[2016]
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xix, 262 Seiten |
| ISBN: | 9780062435613 9780062565235 |
Internformat
MARC
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| 264 | 4 | |c © 2016 | |
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Datensatz im Suchindex
| _version_ | 1804176779677532160 |
|---|---|
| adam_text | CONTENTS
INTRODUCTION: WHY YOU SHOULD HIRE THIS BOOK ix
Stop playing the odds to get innovation right. Cede luck to your
competitors—and in the process, leave them in the dust.
Section i: An Introduction to Jobs Theory
CHAPTER I: THE MILK SHAKE DILEMMA 3
Why is innovation so hard to predict—and sustain? Maybe we
haven’t been asking the right questions.
CHAPTER 2: PROGRESS, NOT PRODUCTS 21
The Theory of Jobs to Be Done explained: to elevate innovation
from sheer luck to predictable, you have to understand the progress
a consumer is trying to make in particular circumstances.
CHAPTER 3: JOBS IN THE WILD 47
Jobs Theory transforms how you define the business you’re in,
the size and shape of the market in which you compete, and
who your competitors are. Southern New Hampshire University,
FranklinCovey, Intuit, and a host of everyday products show just
how powerful innovating around Jobs Theory can be.
vi Contents
Section 2: The Hard Work-and Payoff—of Applying Jobs Theory
CHAPTER 4: JOB HUNTING 69
So where are all these jobs just waiting to be discovered—and how
do you find them? The solution lies not in the tools you’re using, but
in what you are looking for and how you piece your observations
together.
CHAPTER 5: HOW TO HEAR WHAT YOUR CUSTOMERS DON’T SAY 95
Customers can t always articulate what they want—their motivations
are more complex and their pathways to purchase more elaborate than
they can describe. But you can get to the bottom of it. What they
“hire”—and equally important, what they “fire”—tells an important
story.
CHAPTER 6: BUILDING YOUR RESUME 123
How can you make sure your solution gets “hired” for the job?
That involves more than creating a product with the right features
and functionality. Truly responding to a Job to Be Done requires
enabling the right experiences for your customers. And for that,
customers are willing to pay a premium price.
Section 3: The Jobs to Be Done Organization
CHAPTER 7: INTEGRATING AROUND A JOB 151
Organizations typically structure themselves around function or
business unit or geography—but true competitive advantage is
built when companies optimize around the job. Integrating internal
Contents vii
capabilities and processes that nail a job is the mechanism by which
companies can truly differentiate their product or service.
CHAPTER 8: KEEPING YOUR EYE ON THE JOB 177
Even great companies can veer off course in nailing the job for
their customers—and focus on nailing a job for themselves. That’s
because companies fall into believing fallacies about the data they
generate about their products: the Fallacy of Active Versus Passive
Data, the Fallacy of Surface Growth, and the Fallacy of Conforming
Data.
CHAPTER 9: THE JOBS-FOCUSED ORGANIZATION 197
A well-articulated job provides a kind of “commander’s intent,”
obviating the need for micromanagement because employees at all
levels understand and are motivated by how the work they do fits
into a larger process to help customers get their jobs done. Heres
how that works at organizations such as the Mayo Clinic, the
Consumer Financial Protection Bureau (CFPB), OnStar, and
Deseret News—to name just a few.
CHAPTER 10: FINAL OBSERVATIONS ABOUT THE THEORY OF JOBS 221
For far too long, we’ve allowed ourselves to believe that successful
innovation is the result of luck. It’s time to topple that paradigm.
We’ve spent twenty years gathering evidence showing that you
can put your time, energy, and resources into creating competitive
advantage through products and services that you can predict, in
advance, that customers will be eager to hire. Leave relying on luck
to the other guys.
ACKNOWLEDGMENTS
INDEX
235
249
|
| any_adam_object | 1 |
| author | Christensen, Clayton M. 1952-2020 Hall, Taddy Dillon, Karen Duncan, David S. |
| author_GND | (DE-588)171890795 (DE-588)119555091X |
| author_facet | Christensen, Clayton M. 1952-2020 Hall, Taddy Dillon, Karen Duncan, David S. |
| author_role | aut aut aut aut |
| author_sort | Christensen, Clayton M. 1952-2020 |
| author_variant | c m c cm cmc t h th k d kd d s d ds dsd |
| building | Verbundindex |
| bvnumber | BV043882965 |
| classification_rvk | QP 200 QP 300 |
| classification_tum | WIR 540f |
| ctrlnum | (OCoLC)962104009 (DE-599)OBVAC13339547 |
| dewey-full | 658.4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4 |
| dewey-search | 658.4 |
| dewey-sort | 3658.4 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| spelling | Christensen, Clayton M. 1952-2020 Verfasser (DE-588)171890795 aut Competing against luck the story of innovation and customer choice Clayton M. Christensen, Teddy Hall, Karen Dillon, and David S. Duncan First edition New York, NY Harper Business [2016] © 2016 xix, 262 Seiten txt rdacontent n rdamedia nc rdacarrier Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Kundendienst (DE-588)4135134-4 gnd rswk-swf Unternehmenserfolg (DE-588)4223768-3 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Innovation (DE-588)4027089-0 s Kreativität (DE-588)4032903-3 s Kundendienst (DE-588)4135134-4 s Unternehmenserfolg (DE-588)4223768-3 s DE-604 Produktinnovation (DE-588)4047346-6 s Kundenorientierung (DE-588)4316837-1 s Erfolgsfaktor (DE-588)4197034-2 s 1\p DE-604 Hall, Taddy Verfasser aut Dillon, Karen Verfasser (DE-588)119555091X aut Duncan, David S. Verfasser aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029292544&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christensen, Clayton M. 1952-2020 Hall, Taddy Dillon, Karen Duncan, David S. Competing against luck the story of innovation and customer choice Erfolgsfaktor (DE-588)4197034-2 gnd Produktinnovation (DE-588)4047346-6 gnd Kundendienst (DE-588)4135134-4 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Kreativität (DE-588)4032903-3 gnd Innovation (DE-588)4027089-0 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4197034-2 (DE-588)4047346-6 (DE-588)4135134-4 (DE-588)4223768-3 (DE-588)4032903-3 (DE-588)4027089-0 (DE-588)4316837-1 |
| title | Competing against luck the story of innovation and customer choice |
| title_auth | Competing against luck the story of innovation and customer choice |
| title_exact_search | Competing against luck the story of innovation and customer choice |
| title_full | Competing against luck the story of innovation and customer choice Clayton M. Christensen, Teddy Hall, Karen Dillon, and David S. Duncan |
| title_fullStr | Competing against luck the story of innovation and customer choice Clayton M. Christensen, Teddy Hall, Karen Dillon, and David S. Duncan |
| title_full_unstemmed | Competing against luck the story of innovation and customer choice Clayton M. Christensen, Teddy Hall, Karen Dillon, and David S. Duncan |
| title_short | Competing against luck |
| title_sort | competing against luck the story of innovation and customer choice |
| title_sub | the story of innovation and customer choice |
| topic | Erfolgsfaktor (DE-588)4197034-2 gnd Produktinnovation (DE-588)4047346-6 gnd Kundendienst (DE-588)4135134-4 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Kreativität (DE-588)4032903-3 gnd Innovation (DE-588)4027089-0 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Erfolgsfaktor Produktinnovation Kundendienst Unternehmenserfolg Kreativität Innovation Kundenorientierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029292544&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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