Build better products: a modern approach to building successful user-centered products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Brooklyn, NY
Rosenfeld Media
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xii, 356 Seiten Illustrationen |
| ISBN: | 9781933820583 1933820586 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | SBlBlliil
Sissä
How to Use This Book
Foreword
Introduction
iii
ix
X
CHAPTER 1
Defining a Better Business Need 3
Exercise: Creating a Measurable and Achievable Goal 5
Quantifying the Business Need 9
Exercise: Defining Your User Lifecycle Funnel 12
The User Lifecycle Math 22
The Dangers of Starting from the Business Need 25
Expert Advice from Christina Wodtke 26
CHAPTER 2
Understand Your User Better 33
Who Is Your User? 34
Exercise: Provisional Personas 38
Exercise: Identifying Problem Patterns 47
Exercise: The User Map 52
The Dangers of Defining Your User 59
Expert Advice from Cindy Alvarez 61
CHAPTER 3
Do Better Research 65
Exercise: Picking a Research Topic 67
Exercise: Picking a Research Methodology 70
The Most Important Methodologies 80
The Dangers of Picking Research Methodologies 83
Expert Advice from Steve Krug 86
v
CHAPTER 4
Listen Better 89
Building Empathy 90
Listening with a Goal 90
Never Ask These Questions 91
Asking the Right Questions When Interviewing 93
Exercise: Interviewing Better 97
The Dangers of Listening 105
Expert Advice from Steve Portigal 107
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CHAPTER 5
Have Better Ideas 113
Where Ideas Should Come From 115
Where Ideas (Unfortunately) Come From 115
A Better Way to Generate Ideas 121
User-Defined Tasks 126
Exercise: Mapping the Customer Journey 127
The Dangers of Idea Generation 133
Expert Advice from Chris Risdon 136
CHAPTER 6
Prioritize Better 141
What People Do 143
What Should You Do Instead? 145
What Normally Gets Prioritized? 147
What Is Necessary? 148
Exercise: The Quick Estimate 150
Exercise: Finding the Core 154
The Dangers of Prioritization 159
Expert Advice from Teresa Torres 164
vi Contents
CHAPTER 7
Design Better 167
Starting from Context and Flow 169
Exercise: What Happens Next? 174
Exercise: Matching Inputs and Outputs 180
You Should Have a Style Guide 185
Exercise: Make a Style Guide 187
The Pros and Cons of Design Patterns 192
Expert Advice from Kate Rutter 195
CHAPTER 8
Create Better User Behavior 201
Encouraging Behavior Change 205
Don t Make Your Users Explore 206
Making Visitors into Users 208
Exercise: Designing Backward 209
Exercise: Identifying User Intent 217
The Dangers of Changing User Behavior 222
Expert Advice from Amy Jo Kim 227
CHAPTER 9
identify Assumptions Better 235
Unexamined Assumptions 236
Types of Assumptions 238
Exercise: Finding Assumptions 242
The Riskiest Assumption 245
Exercise: Creating a Falsifiable Statement 248
The Dangers of Identifying Assumptions 252
Expert Advice from Learie Hercules 255
Contents vii
CHAPTER 10
Validate Assumptions Better «e*%0‘ »
Some Useful Validation Testing Methods 262
Exercise: Pick a Validation Method 277
Exercise: The Hypothesis Tracker 27S
The Dangers of Validating Assumptions 283
Expert Advice from Janice Fraser 286
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CHAPTER 11
Measure Better 291
Build Metrics in Early 292
Types of Metrics 293
Exercise: Pick a Metric 30i
Measurement Methodologies 303
The Dangers of Metrics 316
Expert Advice from Avinash Kaushik 322
CHAPTER 12
Build a Better Team •ff 4% f v
h. l
lita-
Types of Teams 331
The Problem with Silos 331
The Problem with Communes 333
The Problem with Dictators 334
The Problem with Anarchies 335
The Solution: A Heist Team 336
Expert Advice from Irene Au 338
Expert Advice from Dan Olsen 342
Index 347
Acknowledgments 355
About the Author 356
viii Contents
It’s easier than ever to build a new product. But developing a great
product that people actually want to buy and use is another story.
Build Better Products is a hands-on, step-by-step guide that helps
teams incorporate strategy, empathy, design, and analytics into their
development process. You’ll learn to develop products and features that
improve your business’s bottom line while dramatically improving
customer experience.
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:37:34Z |
| institution | BVB |
| isbn | 9781933820583 1933820586 |
| language | English |
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| spelling | Klein, Laura Verfasser (DE-588)1146348487 aut Build better products a modern approach to building successful user-centered products Laura Klein Brooklyn, NY Rosenfeld Media [2016] © 2016 xii, 356 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Consumer satisfaction User-centered system design Design (DE-588)4011510-0 gnd rswk-swf Benutzerorientierung (DE-588)4391852-9 gnd rswk-swf Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd rswk-swf Design (DE-588)4011510-0 s Benutzerorientierung (DE-588)4391852-9 s Mensch-Maschine-Kommunikation (DE-588)4125909-9 s DE-604 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029291204&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029291204&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Klein, Laura Build better products a modern approach to building successful user-centered products Consumer satisfaction User-centered system design Design (DE-588)4011510-0 gnd Benutzerorientierung (DE-588)4391852-9 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd |
| subject_GND | (DE-588)4011510-0 (DE-588)4391852-9 (DE-588)4125909-9 |
| title | Build better products a modern approach to building successful user-centered products |
| title_auth | Build better products a modern approach to building successful user-centered products |
| title_exact_search | Build better products a modern approach to building successful user-centered products |
| title_full | Build better products a modern approach to building successful user-centered products Laura Klein |
| title_fullStr | Build better products a modern approach to building successful user-centered products Laura Klein |
| title_full_unstemmed | Build better products a modern approach to building successful user-centered products Laura Klein |
| title_short | Build better products |
| title_sort | build better products a modern approach to building successful user centered products |
| title_sub | a modern approach to building successful user-centered products |
| topic | Consumer satisfaction User-centered system design Design (DE-588)4011510-0 gnd Benutzerorientierung (DE-588)4391852-9 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd |
| topic_facet | Consumer satisfaction User-centered system design Design Benutzerorientierung Mensch-Maschine-Kommunikation |
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