Understanding digital marketing: marketing strategies for engaging the digital generation
Contents -- Preface -- About the author -- Contributors' biographies -- Acknowledgements -- 01 Digital marketing… the origin of… -- In the beginning… -- But this is a book about marketing in the digital age - the present and the future -- The technology behind digital marketing -- Enough techno...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
[2017]
|
| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Zusammenfassung: | Contents -- Preface -- About the author -- Contributors' biographies -- Acknowledgements -- 01 Digital marketing… the origin of… -- In the beginning… -- But this is a book about marketing in the digital age - the present and the future -- The technology behind digital marketing -- Enough technology… let's talk about people -- Case study Dulux -- 02 Have a plan and stick to it… strategy! -- Why you need a digital marketing strategy -- Your business and digital marketing -- Defining your digital marketing strategy -- Understanding the digital consumer The four Ps of marketing and the 10 Ps of digital marketing -- Eyes on the prize -- Bringing it all together -- Case study Kwik Fit -- 03 Crouch, touch, pause… engage… -- Your website - the hub of your digital marketing world -- Building an effective website -- The main steps of building your website -- Before you start -- Choosing your domain name -- Hosting - your website's home on the internet -- How to choose a web designer/developer -- Arranging your information -- Writing effective web content -- Case study TotallyMoney.com -- 04 Search: being found online Search: still the online marketer's holy grail -- About the engines -- Optimizing your site for the engines -- Advertising on the search engines -- Mobile search -- Black hat, the darker side of search -- Bringing in the pros -- Universal search - more opportunities to rank -- Shifting goalposts - search innovation and the quest for relevance -- Case study STEAK and We Are Marmalade -- 05 Understanding social media -- Join the conversation -- What is social media? -- Different forms of social media -- Social media dashboards - all your updates in one place -- The rules of engagement |
| Beschreibung: | xxxv, 424 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9780749478438 9780749478445 |
Internformat
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| 520 | 1 | |a The four Ps of marketing and the 10 Ps of digital marketing -- Eyes on the prize -- Bringing it all together -- Case study Kwik Fit -- 03 Crouch, touch, pause… engage… -- Your website - the hub of your digital marketing world -- Building an effective website -- The main steps of building your website -- Before you start -- Choosing your domain name -- Hosting - your website's home on the internet -- How to choose a web designer/developer -- Arranging your information -- Writing effective web content -- Case study TotallyMoney.com -- 04 Search: being found online | |
| 520 | 1 | |a Search: still the online marketer's holy grail -- About the engines -- Optimizing your site for the engines -- Advertising on the search engines -- Mobile search -- Black hat, the darker side of search -- Bringing in the pros -- Universal search - more opportunities to rank -- Shifting goalposts - search innovation and the quest for relevance -- Case study STEAK and We Are Marmalade -- 05 Understanding social media -- Join the conversation -- What is social media? -- Different forms of social media -- Social media dashboards - all your updates in one place -- The rules of engagement | |
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Datensatz im Suchindex
| _version_ | 1804176766583963648 |
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| any_adam_object | |
| author | Ryan, Damian |
| author_facet | Ryan, Damian |
| author_role | aut |
| author_sort | Ryan, Damian |
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| building | Verbundindex |
| bvnumber | BV043875398 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)965627680 (DE-599)GBV872047245 |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:37:24Z |
| institution | BVB |
| isbn | 9780749478438 9780749478445 |
| language | English |
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| physical | xxxv, 424 Seiten Illustrationen, Diagramme, Karten |
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| spelling | Ryan, Damian Verfasser aut Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan Fourth edition London Kogan Page [2017] © 2017 xxxv, 424 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Contents -- Preface -- About the author -- Contributors' biographies -- Acknowledgements -- 01 Digital marketing… the origin of… -- In the beginning… -- But this is a book about marketing in the digital age - the present and the future -- The technology behind digital marketing -- Enough technology… let's talk about people -- Case study Dulux -- 02 Have a plan and stick to it… strategy! -- Why you need a digital marketing strategy -- Your business and digital marketing -- Defining your digital marketing strategy -- Understanding the digital consumer The four Ps of marketing and the 10 Ps of digital marketing -- Eyes on the prize -- Bringing it all together -- Case study Kwik Fit -- 03 Crouch, touch, pause… engage… -- Your website - the hub of your digital marketing world -- Building an effective website -- The main steps of building your website -- Before you start -- Choosing your domain name -- Hosting - your website's home on the internet -- How to choose a web designer/developer -- Arranging your information -- Writing effective web content -- Case study TotallyMoney.com -- 04 Search: being found online Search: still the online marketer's holy grail -- About the engines -- Optimizing your site for the engines -- Advertising on the search engines -- Mobile search -- Black hat, the darker side of search -- Bringing in the pros -- Universal search - more opportunities to rank -- Shifting goalposts - search innovation and the quest for relevance -- Case study STEAK and We Are Marmalade -- 05 Understanding social media -- Join the conversation -- What is social media? -- Different forms of social media -- Social media dashboards - all your updates in one place -- The rules of engagement Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s World Wide Web 2.0 (DE-588)7548364-6 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ryan, Damian Understanding digital marketing marketing strategies for engaging the digital generation Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)7548364-6 (DE-588)7706419-7 |
| title | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_auth | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_exact_search | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_full | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan |
| title_fullStr | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan |
| title_full_unstemmed | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan |
| title_short | Understanding digital marketing |
| title_sort | understanding digital marketing marketing strategies for engaging the digital generation |
| title_sub | marketing strategies for engaging the digital generation |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Marketing Strategisches Management World Wide Web 2.0 Online-Marketing |
| work_keys_str_mv | AT ryandamian understandingdigitalmarketingmarketingstrategiesforengagingthedigitalgeneration |