Trademarks, brands, and competitiveness:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2013
|
| Edition: | First issued in paperback |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xv, 248 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 041563573X 9780415635738 |
Staff View
MARC
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First issued in paperback |
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| id | DE-604.BV043868531 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:37:13Z |
| institution | BVB |
| isbn | 041563573X 9780415635738 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029278454 |
| oclc_num | 930853273 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | xv, 248 Seiten Illustrationen, Diagramme 23 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | Trademarks, brands, and competitiveness edited by Teresa da Silva Lopes and Paul Duguid First issued in paperback New York ; London Routledge 2013 xv, 248 Seiten Illustrationen, Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier Geschichte 1858-2004 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Geschichte 1858-2004 z DE-604 Lopes, Teresa da Silva 1968- (DE-588)141579641 edt DE-601 pdf/application http://www.gbv.de/dms/zbw/726606472.pdf Inhaltsverzeichnis |
| spellingShingle | Trademarks, brands, and competitiveness Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4136439-9 (DE-588)4037584-5 |
| title | Trademarks, brands, and competitiveness |
| title_auth | Trademarks, brands, and competitiveness |
| title_exact_search | Trademarks, brands, and competitiveness |
| title_full | Trademarks, brands, and competitiveness edited by Teresa da Silva Lopes and Paul Duguid |
| title_fullStr | Trademarks, brands, and competitiveness edited by Teresa da Silva Lopes and Paul Duguid |
| title_full_unstemmed | Trademarks, brands, and competitiveness edited by Teresa da Silva Lopes and Paul Duguid |
| title_short | Trademarks, brands, and competitiveness |
| title_sort | trademarks brands and competitiveness |
| topic | Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Markenpolitik Markenimage Markenartikel |
| url | http://www.gbv.de/dms/zbw/726606472.pdf |
| work_keys_str_mv | AT lopesteresadasilva trademarksbrandsandcompetitiveness |