Trademarks, brands, and competitiveness:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2013
|
| Ausgabe: | First issued in paperback |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xv, 248 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 041563573X 9780415635738 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
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| 003 | DE-604 | ||
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| 035 | |a (OCoLC)930853273 | ||
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| 245 | 1 | 0 | |a Trademarks, brands, and competitiveness |c edited by Teresa da Silva Lopes and Paul Duguid |
| 250 | |a First issued in paperback | ||
| 264 | 1 | |a New York ; London |b Routledge |c 2013 | |
| 300 | |a xv, 248 Seiten |b Illustrationen, Diagramme |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 648 | 7 | |a Geschichte 1858-2004 |2 gnd |9 rswk-swf | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
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| author_facet | Lopes, Teresa da Silva 1968- |
| building | Verbundindex |
| bvnumber | BV043868531 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)930853273 (DE-599)BSZ371449480 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First issued in paperback |
| era | Geschichte 1858-2004 gnd |
| era_facet | Geschichte 1858-2004 |
| format | Book |
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| id | DE-604.BV043868531 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:37:13Z |
| institution | BVB |
| isbn | 041563573X 9780415635738 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029278454 |
| oclc_num | 930853273 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | xv, 248 Seiten Illustrationen, Diagramme 23 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | Trademarks, brands, and competitiveness edited by Teresa da Silva Lopes and Paul Duguid First issued in paperback New York ; London Routledge 2013 xv, 248 Seiten Illustrationen, Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier Geschichte 1858-2004 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Geschichte 1858-2004 z DE-604 Lopes, Teresa da Silva 1968- (DE-588)141579641 edt DE-601 pdf/application http://www.gbv.de/dms/zbw/726606472.pdf Inhaltsverzeichnis |
| spellingShingle | Trademarks, brands, and competitiveness Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4136439-9 (DE-588)4037584-5 |
| title | Trademarks, brands, and competitiveness |
| title_auth | Trademarks, brands, and competitiveness |
| title_exact_search | Trademarks, brands, and competitiveness |
| title_full | Trademarks, brands, and competitiveness edited by Teresa da Silva Lopes and Paul Duguid |
| title_fullStr | Trademarks, brands, and competitiveness edited by Teresa da Silva Lopes and Paul Duguid |
| title_full_unstemmed | Trademarks, brands, and competitiveness edited by Teresa da Silva Lopes and Paul Duguid |
| title_short | Trademarks, brands, and competitiveness |
| title_sort | trademarks brands and competitiveness |
| topic | Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Markenpolitik Markenimage Markenartikel |
| url | http://www.gbv.de/dms/zbw/726606472.pdf |
| work_keys_str_mv | AT lopesteresadasilva trademarksbrandsandcompetitiveness |