Value based brand controlling: Integration of the principles of brand controlling in identity based brand management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2015
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| Schlagworte: | |
| Beschreibung: | VI, 58 Seiten Diagramme |
Internformat
MARC
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Datensatz im Suchindex
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| spelling | Piatigorskij, Artem aut Value based brand controlling Integration of the principles of brand controlling in identity based brand management Artem Piatigorskij 2015 VI, 58 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Masterarbeit Hochschule für Wirtschaft und Recht Berlin, FB 1 2015 (DE-588)4113937-9 Hochschulschrift gnd-content |
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| title | Value based brand controlling Integration of the principles of brand controlling in identity based brand management |
| title_auth | Value based brand controlling Integration of the principles of brand controlling in identity based brand management |
| title_exact_search | Value based brand controlling Integration of the principles of brand controlling in identity based brand management |
| title_full | Value based brand controlling Integration of the principles of brand controlling in identity based brand management Artem Piatigorskij |
| title_fullStr | Value based brand controlling Integration of the principles of brand controlling in identity based brand management Artem Piatigorskij |
| title_full_unstemmed | Value based brand controlling Integration of the principles of brand controlling in identity based brand management Artem Piatigorskij |
| title_short | Value based brand controlling |
| title_sort | value based brand controlling integration of the principles of brand controlling in identity based brand management |
| title_sub | Integration of the principles of brand controlling in identity based brand management |
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