Shoe dog: a memoir by the creator of Nike
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [und weitere]
Scribner
April 2016
|
| Ausgabe: | First Scribner hardcover edition |
| Schlagworte: | |
| Zusammenfassung: | "In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"-- |
| Beschreibung: | 386 Seiten 24 cm |
| ISBN: | 9781501135910 |
Internformat
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| 520 | |a "In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"-- | ||
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Datensatz im Suchindex
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| author | Knight, Philip H. 1938- |
| author_GND | (DE-588)123056799 |
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| author_role | aut |
| author_sort | Knight, Philip H. 1938- |
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| building | Verbundindex |
| bvnumber | BV043865221 |
| classification_rvk | QP 380 |
| ctrlnum | (OCoLC)965784839 (DE-599)BVBBV043865221 |
| dewey-full | 338.768876092 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.768876092 |
| dewey-search | 338.768876092 |
| dewey-sort | 3338.768876092 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | First Scribner hardcover edition |
| format | Book |
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| id | DE-604.BV043865221 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:37:07Z |
| institution | BVB |
| isbn | 9781501135910 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029275225 |
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| physical | 386 Seiten 24 cm |
| publishDate | 2016 |
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| spelling | Knight, Philip H. 1938- Verfasser (DE-588)123056799 aut Shoe dog a memoir by the creator of Nike Phil Knight First Scribner hardcover edition New York [und weitere] Scribner April 2016 386 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier "In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"-- Knight, Philip H. 1938- Geschichte Nike (Firm) Businesspeople / Biography / United States Sporting goods industry / History / United States USA (DE-588)4006804-3 Biografie gnd-content Erscheint auch als Online-Ausgabe 978-1-5011-3593-4 |
| spellingShingle | Knight, Philip H. 1938- Shoe dog a memoir by the creator of Nike Knight, Philip H. 1938- Geschichte Nike (Firm) Businesspeople / Biography / United States Sporting goods industry / History / United States |
| subject_GND | (DE-588)4006804-3 |
| title | Shoe dog a memoir by the creator of Nike |
| title_auth | Shoe dog a memoir by the creator of Nike |
| title_exact_search | Shoe dog a memoir by the creator of Nike |
| title_full | Shoe dog a memoir by the creator of Nike Phil Knight |
| title_fullStr | Shoe dog a memoir by the creator of Nike Phil Knight |
| title_full_unstemmed | Shoe dog a memoir by the creator of Nike Phil Knight |
| title_short | Shoe dog |
| title_sort | shoe dog a memoir by the creator of nike |
| title_sub | a memoir by the creator of Nike |
| topic | Knight, Philip H. 1938- Geschichte Nike (Firm) Businesspeople / Biography / United States Sporting goods industry / History / United States |
| topic_facet | Knight, Philip H. 1938- Geschichte Nike (Firm) Businesspeople / Biography / United States Sporting goods industry / History / United States USA Biografie |
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