Marketing: an introduction
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2015
|
| Ausgabe: | Third edition, European adaptation edition |
| Schlagworte: | |
| Beschreibung: | xxviii, 619 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292017518 9781292017525 |
Internformat
MARC
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|---|---|---|---|
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| 020 | |a 9781292017518 |c print |9 978-1-292-01751-8 | ||
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| 035 | |a (DE-599)BVBBV043859884 | ||
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| 245 | 1 | 0 | |a Marketing |b an introduction |c Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, Michael Harker, University of Strathclyde, Glasgow, Ross Brennan, University of Hertfordshire Business School |
| 250 | |a Third edition, European adaptation edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c 2015 | |
| 300 | |a xxviii, 619 Seiten |b Illustrationen, Diagramme | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029270016 | ||
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Datensatz im Suchindex
| _version_ | 1804176739355590656 |
|---|---|
| any_adam_object | |
| author | Armstrong, Gary 1943- Kotler, Philip 1931- Harker, Michael Brennan, Ross 1957- |
| author_GND | (DE-588)170906825 (DE-588)121409600 (DE-588)138183929 (DE-588)170765857 |
| author_facet | Armstrong, Gary 1943- Kotler, Philip 1931- Harker, Michael Brennan, Ross 1957- |
| author_role | aut aut aut aut |
| author_sort | Armstrong, Gary 1943- |
| author_variant | g a ga p k pk m h mh r b rb |
| building | Verbundindex |
| bvnumber | BV043859884 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)934640643 (DE-599)BVBBV043859884 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition, European adaptation edition |
| format | Book |
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| id | DE-604.BV043859884 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:36:58Z |
| institution | BVB |
| isbn | 9781292017518 9781292017525 |
| language | English |
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| physical | xxviii, 619 Seiten Illustrationen, Diagramme |
| publishDate | 2015 |
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| publishDateSort | 2015 |
| publisher | Pearson |
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| spelling | Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, Michael Harker, University of Strathclyde, Glasgow, Ross Brennan, University of Hertfordshire Business School Third edition, European adaptation edition Harlow, England Pearson 2015 xxviii, 619 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s 3\p DE-604 Marktanalyse (DE-588)4037624-2 s 4\p DE-604 Marketingstrategie (DE-588)4120697-6 s 5\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Harker, Michael Verfasser (DE-588)138183929 aut Brennan, Ross 1957- Verfasser (DE-588)170765857 aut Erscheint auch als Online-Ausgabe, PDF 978-1-292-01754-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Armstrong, Gary 1943- Kotler, Philip 1931- Harker, Michael Brennan, Ross 1957- Marketing an introduction Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd |
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| title | Marketing an introduction |
| title_auth | Marketing an introduction |
| title_exact_search | Marketing an introduction |
| title_full | Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, Michael Harker, University of Strathclyde, Glasgow, Ross Brennan, University of Hertfordshire Business School |
| title_fullStr | Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, Michael Harker, University of Strathclyde, Glasgow, Ross Brennan, University of Hertfordshire Business School |
| title_full_unstemmed | Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, Michael Harker, University of Strathclyde, Glasgow, Ross Brennan, University of Hertfordshire Business School |
| title_short | Marketing |
| title_sort | marketing an introduction |
| title_sub | an introduction |
| topic | Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marktanalyse CD-ROM Marketingstrategie Einführung Lehrbuch |
| work_keys_str_mv | AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction AT harkermichael marketinganintroduction AT brennanross marketinganintroduction |