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Bibliographic Details
Main Author:	Marsh, Joel (Author)
Format:	Book
Language:	English
Published:	Beijing ; Boston ; Farnham ; Sebastopol ; Tokyo Oreilly & Associates Inc [2016]
Edition:	First edition
Subjects:	User-centered system design User interfaces (Computer systems) Human-computer interaction Web sites / Design Benutzerfreundlichkeit Einführung
Online Access:	Inhaltsverzeichnis Klappentext
Item Description:	Auf dem Cover: A crash course in 100 short lessons. - Hier auch später erschienene, unveränderte Nachdrucke
Physical Description:	xiii, 241 Seiten Illustrationen 23 cm
ISBN:	9781491912683

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MARC


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adam_text	«■»a : LESSON 1. What Is UX?. . 2 LESSON 2. The Five Main Ingredients of UX. . 3 LESSON 3. Your Perspective. . 6 LESSON 4. The Three "Whats" of User Perspective. . . 8 LESSON 5. Solutions versus Ideas. 10 LESSON 6. The Pyramid of UX Impact. 11 -v /V, I-;-.:’ . - ’ ,y J- • ' C0 "rV , ' LESSON 7. User Goals and Business Goals. 14 LESSON 8. UX Is a Process. 16 LESSON 9. Gathering Requirements. 18 LESSON 10. Building Consensus. 20 Contents ,, -UBS! ' X . }‘c~ ¥»‘4 SWW wmmm LESSON 11. Psychology versus Culture. 24 LESSON 12. What Is User Psychology?. 26 LESSON 13. What Is An Experience?. 28 LESSON 14. Conscious vs Subconscious Experience. . . 30 LESSON 15. Emotions. 32 LESSON 16. What Are Motivations?. 34 LESSON 17. Motivation: Sex and Love. 37 LESSON 18. Motivation: Affiliation. 40 LESSON 19. Motivation: Status. 41 LESSON 20. Motivation: Justice. 43 LESSON 21. Motivation: Understanding (Curiosity) . . 45 V LESSON 22. What Is User Research?. 48 LESSON 23. What Isn't User Research?. 51 LESSON 24. How Many Users Do You Need?. 53 LESSON 25. How to Ask Questions. 55 LESSON 26. How to Observe a User. 57 LESSON 27. Interviews. 59 LESSON 28. Surveys. 60 LESSON 29. Card Sorting. 62 LESSON 30. Creating User Profiles. 64 LESSON 31. Devices. 66 LESSON 32. What Is Intuition?. 70 LESSON 33. What Is a Cognitive Bias?. 72 LESSON 34. The Illusion of Choice. 74 LESSON 35. Attention. 76 LESSON 36. Memory. 78 LESSON 37. Hyperbolic Discounting. 80 VI Contents LESSON 38. What Is Information Architecture?. 84 LESSON 39. User Stories. 86 LESSON 40. Types of Information Architecture. 87 LESSON 41. Static and Dynamic Pages. 89 LESSON 42. What Is a Flow?. 91 LESSON 43. Users Don't Go Backward. 92 LESSON 44. Designing with Intention. 96 LESSON 45. Rewards and Punishments. 97 LESSON 46. Conditioning and Addiction. 99 LESSON 47. Gamification. 102 LESSON 48. Social/Viral Structure. 104 LESSON 49. How to Create Trust. 106 LESSON 50. How Experience Changes Experience . . 108 fIf«, LESSON 51. Visual Weight (Contrast and Size).112 LESSON 52. Color.114 LESSON 53. Repetition and Pattern-Breaking.116 LESSON 54. Line Tension and Edge Tension.118 LESSON 55. Alignment and Proximity. 121 LESSON 56. Using Motion for UX. 123 LESSON 57. What Is a Wireframe?. 128 LESSON 58. What isn't a Wireframe?. 129 LESSON 59. Learn Skills, Not Tools. 131 LESSON 60. Avoid Convenient Examples. 133 LESSON 61. What Is a Design Pattern?. 135 LESSON 62. Z-Pattern, F-Pattern, Visual Hierarchy . . 136 LESSON 63. Layout: Page Framework. 139 LESSON 64. Layout: The Fold, Images, and Headlines 141 LESSON 65. Layout: The Axis of Interaction. 143 LESSON 66. Forms. 145 LESSON 67. Primary and Secondary Buttons. 148 LESSON 68. Adaptive and Responsive Design. 150 LESSON 69. To Design or Redesign?. 151 LESSON 70. Touch versus Mouse. 153 LESSON 71. What Is Usability, Really?. 158 LESSON 72. Simple, Easy, Fast, or Minimal. 160 LESSON 73. Browsing, Searching, or Discovery. 162 LESSON 74. Consistency and Expectations. 164 LESSON 75. Anti-UX. 166 LESSON 76. Accessibility. 168 LESSON 77. UX Copywriting versus Brand Copywriting. 172 LESSON 78. The Call-To-Action Formula. 174 LESSON 79. Instructions, Labels and Buttons. 176 LESSON 80. Landing Pages. 178 LESSON 81. Readability. 180 LESSON 82. The Persuasion Formula. 182 LESSON 83. How to Motivate People to Share. 184 LESSON 84. The Launch Is an Experiment. 189 Contents VII LESSON 85. Can You Measure a Soul?. 192 LESSON 86. What Are Analytics?. 194 lesson 87. Graph Shapes. 196 LESSON 88. Stats—Sessions versus Users. 204 LESSON 89. Stats—New versus Return Visitors. 206 LESSON 90. Stats—Pageviews. 208 LESSON 91. Stats—Time. 209 LESSON 92. Stats—Bounce Rate and Exit Rate.211 LESSON 93. The Probabilities of Interaction. 213 LESSON 94. Structure versus Choice. 215 LESSON 95. A/B Tests. 217 LESSON 96. A Multi-what-now Test?!. 219 LESSON 97. Sometimes A/ B Testing Is the Only Way to Know. 221 VIII Contents LESSON 98. What Does a UX Designer Do All Day? . 224 LESSON 99. Which UX Job Is Right For You?. 227 LESSON 100-What Goes in a UX Portfolio?. 230 Index. 233 UX FOR BEGINNERS So, you want to get started in User Experience (UX) design? Good. You came to the right place. Whether you want to design apps, websites, or sound like you know a bit about design, these quick-and-dirty lessons are for you. This book follows the real-life UX process from start to finish, so you can apply the skills as you learn or refresh your memory before the next meeting. Based on the popular UX Crash Course—read over a million times—from Joel Marsh's blog The Hipper Element, this book is also perfect for managers, programmers, salespeople, and marketers who want to know more. Lessons include: ■ Fundamentals of UX design, no experience necessary ■ Researching the weird and wonderful things users do ■ The process and science of making anything user-friendly ■ Using size, color, and layout to help and influence users ■ Planning and making wireframes ■ Making your designs feel engaging and persuasive ■ Measuring how your design works in the real world ■ What does a UX designer do all day?
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isbn	9781491912683
language	English
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physical	xiii, 241 Seiten Illustrationen 23 cm
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publisher	Oreilly & Associates Inc
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spelling	Marsh, Joel Verfasser aut UX for beginners Joel Marsh First edition Beijing ; Boston ; Farnham ; Sebastopol ; Tokyo Oreilly & Associates Inc [2016] © 2016 xiii, 241 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Auf dem Cover: A crash course in 100 short lessons. - Hier auch später erschienene, unveränderte Nachdrucke User-centered system design User interfaces (Computer systems) Human-computer interaction Web sites / Design Web sites / Design fast Human-computer interaction fast User-centered system design fast User interfaces (Computer systems) fast Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Benutzerfreundlichkeit (DE-588)4005541-3 s DE-604 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029267343&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029267343&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext
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title	UX for beginners
title_auth	UX for beginners
title_exact_search	UX for beginners
title_full	UX for beginners Joel Marsh
title_fullStr	UX for beginners Joel Marsh
title_full_unstemmed	UX for beginners Joel Marsh
title_short	UX for beginners
title_sort	ux for beginners
topic	User-centered system design User interfaces (Computer systems) Human-computer interaction Web sites / Design Web sites / Design fast Human-computer interaction fast User-centered system design fast User interfaces (Computer systems) fast Benutzerfreundlichkeit (DE-588)4005541-3 gnd
topic_facet	User-centered system design User interfaces (Computer systems) Human-computer interaction Web sites / Design Benutzerfreundlichkeit Einführung
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