Verfügbarkeit: Jobs to be done

Jobs to be done: a roadmap for customer-centered innovation

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Bibliographische Detailangaben
Hauptverfasser:	Wunker, Stephen (VerfasserIn), Wattman, Jessica (VerfasserIn), Farber, David R. 1956- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York AMACOM [2017]
Schlagworte:	Creative ability in business New products Cost effectiveness Consumer satisfaction Produktinnovation Kundenanalyse Innovationsmanagement Unternehmen
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	xii, 210 pages Illustrationen
ISBN:	9780814438039

Internformat

MARC


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Datensatz im Suchindex

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adam_text	JOBS TO BE DONE / WUNKER, STEPHEN M.YYEAUTHOR : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION : CHARTING A ROADMAP TO GREAT IDEAS UNDERSTANDING JOBS TO BE DONE JOBS : WHAT CUSTOMERS ARE TRYING TO GET DONE JOB DRIVERS : WHY CUSTOMERS HAVE DIFFERENT JOBS CURRENT APPROACHES AND PAIN POINTS : HOW CUSTOMERS LOOK AT TODAY S SOLUTIONS SUCCESS CRITERIA : THE CUSTOMER S DEFINITION OF A WIN OBSTACLES : WHAT HOLDS NEW IDEAS BACK MAKE THE TRIP WORTHWHILE VALUE : HOW INSIGHTS BECOME REVENUE COMPETITION : BECOMING KING OF THE ROAD USING JOBS TO BE DONE TO BUILD GREAT IDEAS ESTABLISH OBJECTIVES PLAN YOUR APPROACH GENERATE IDEAS REFRAME YOUR PERSPECTIVE EXPERIMENT AND ITERATE AFTERWORD APPENDIX A: QUICK REFERENCE GUIDE APPENDIX B: JOBS IN THE PUBLIC SECTOR ACKNOWLEDGEMENTS ABOUT THE AUTHORS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. Titel: Jobs to Be done Autor: Wunker, Stephen Jahr: 2017 CONTENTS INTRODUCTION: Charting a Roadmap to Great Ideas ] ¦ PART I ¦ ÜNDERSTRNDJNG JOBS TO 8E DONE: FihlittMc Htctt-PorehlTwL MShlueS fo% c koi/tn 13 KHOW WHERE YQU RE STHRTIHG FROM 23 CHAPTER 1. Jobs: What Customers Are Trying to Get Done 25 CHAPTER 2. Job Drivers: Why Customers Have Different Jobs 11 CHAPTER 3. Current Approaches and Pain Points: How Customers Look at Today s Solutions 49 CHART THE DESTINATION RND ROHDBLDCKS 6i CHAPTER 4. Success Criteria: The Customers Definition ofa Win 63 CHAPTER 5. Obstades: What Holäs New Ideas Back 75 MAKE THE TRIP WORTHWHIIE S7 CHAPTER 6. Value: How Insights Become Revenue 89 CHAPTER 7. Competition: Becoming King ofthe Roaä 99 ¦ CONTENTS ¦ ¦ PART II ¦ USING JOBS TO BE OONE TD BUILD GRERT IDEßS: hAkthlc SucczSS R Je/ffASlE 111 CHAPTER 8. Establish Objectives 117 CHAPTER 9. Plan Your Approach 131 CHAPTER 10. Generate Ideas 141 CHAPTER 11. Reframe Your Perspective 155 CHAPTER 12. Experiment and Iterate 165 AFTERWORD: Institutionalizing Jobs to be Done Thinking 175 APPENDIX A: Quick Reference Guide 183 APPENDIX B: Jobs in the Public Sector 191 Notes 197 About the Authors 201 Index 205
any_adam_object	1
author	Wunker, Stephen Wattman, Jessica Farber, David R. 1956-
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ctrlnum	(OCoLC)967967095 (DE-599)BVBBV043857118
dewey-full	658.5/038
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dewey-ones	658 - General management
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dewey-search	658.5/038
dewey-sort	3658.5 238
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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title	Jobs to be done a roadmap for customer-centered innovation
title_auth	Jobs to be done a roadmap for customer-centered innovation
title_exact_search	Jobs to be done a roadmap for customer-centered innovation
title_full	Jobs to be done a roadmap for customer-centered innovation Stephen Wunker, Jessica Wattman, David Farber
title_fullStr	Jobs to be done a roadmap for customer-centered innovation Stephen Wunker, Jessica Wattman, David Farber
title_full_unstemmed	Jobs to be done a roadmap for customer-centered innovation Stephen Wunker, Jessica Wattman, David Farber
title_short	Jobs to be done
title_sort	jobs to be done a roadmap for customer centered innovation
title_sub	a roadmap for customer-centered innovation
topic	Creative ability in business New products Cost effectiveness Consumer satisfaction Produktinnovation (DE-588)4047346-6 gnd Kundenanalyse (DE-588)4304338-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Creative ability in business New products Cost effectiveness Consumer satisfaction Produktinnovation Kundenanalyse Innovationsmanagement Unternehmen
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029267304&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029267304&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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