Analyzing music in TV commercials: television commercials and consumer choice
"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected question...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2015
|
| Schriftenreihe: | Routledge interpretive marketing research
20 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice."... |
| Beschreibung: | Includes bibliographical references (pages 147-164) and index |
| Beschreibung: | 172 Seiten Diagramme 24 cm |
| ISBN: | 9781138781085 1138781088 9781315770277 |
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| 520 | |a "The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice."... | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Television advertising | |
| 650 | 4 | |a Television and music | |
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Datensatz im Suchindex
| _version_ | 1804176725647556608 |
|---|---|
| adam_text | ANALYZING MUSIC IN TV COMMERCIALS
/ GRAAKJAER, NICOLAI [AUTHOR]
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
TRANSTEXTUALITY : PREEXISTING AND ORIGINAL MUSIC
MARKETING : MUSIC AND PRODUCTS
SETTINGS : TELEVISION, WEB, AND STORES
MUSICAL SIGNIFICATION
MUSICAL STRUCTURES
MUSICAL FUNCTIONS
CONCLUSION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Graakjær, Nicolai 1972- |
| author_GND | (DE-588)1066412650 |
| author_facet | Graakjær, Nicolai 1972- |
| author_role | aut |
| author_sort | Graakjær, Nicolai 1972- |
| author_variant | n g ng |
| building | Verbundindex |
| bvnumber | BV043851909 |
| callnumber-first | M - Music |
| callnumber-label | ML3790 |
| callnumber-raw | ML3790 |
| callnumber-search | ML3790 |
| callnumber-sort | ML 43790 |
| callnumber-subject | ML - Literature on Music |
| ctrlnum | (OCoLC)965357645 (DE-599)BVBBV043851909 |
| dewey-full | 781.5/4 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 781 - General principles and musical forms |
| dewey-raw | 781.5/4 |
| dewey-search | 781.5/4 |
| dewey-sort | 3781.5 14 |
| dewey-tens | 780 - Music |
| discipline | Musikwissenschaft |
| format | Book |
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| id | DE-604.BV043851909 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:36:45Z |
| institution | BVB |
| isbn | 9781138781085 1138781088 9781315770277 |
| language | English |
| lccn | 014030440 |
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| physical | 172 Seiten Diagramme 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
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| series | Routledge interpretive marketing research |
| series2 | Routledge interpretive marketing research |
| spelling | Graakjær, Nicolai 1972- Verfasser (DE-588)1066412650 aut Analyzing music in TV commercials television commercials and consumer choice Nicolai Graakjaer New York ; London Routledge 2015 172 Seiten Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Routledge interpretive marketing research 20 Includes bibliographical references (pages 147-164) and index "The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice."... BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / General bisacsh Wirtschaft Music in advertising Television advertising Television and music BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / General Routledge interpretive marketing research 20 (DE-604)BV013826820 20 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029262208&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Graakjær, Nicolai 1972- Analyzing music in TV commercials television commercials and consumer choice Routledge interpretive marketing research BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / General bisacsh Wirtschaft Music in advertising Television advertising Television and music BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / General |
| title | Analyzing music in TV commercials television commercials and consumer choice |
| title_auth | Analyzing music in TV commercials television commercials and consumer choice |
| title_exact_search | Analyzing music in TV commercials television commercials and consumer choice |
| title_full | Analyzing music in TV commercials television commercials and consumer choice Nicolai Graakjaer |
| title_fullStr | Analyzing music in TV commercials television commercials and consumer choice Nicolai Graakjaer |
| title_full_unstemmed | Analyzing music in TV commercials television commercials and consumer choice Nicolai Graakjaer |
| title_short | Analyzing music in TV commercials |
| title_sort | analyzing music in tv commercials television commercials and consumer choice |
| title_sub | television commercials and consumer choice |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / General bisacsh Wirtschaft Music in advertising Television advertising Television and music BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / General |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / General Wirtschaft Music in advertising Television advertising Television and music |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029262208&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013826820 |
| work_keys_str_mv | AT graakjærnicolai analyzingmusicintvcommercialstelevisioncommercialsandconsumerchoice |