PR trend developments and trends in communication:
Gespeichert in:
Weitere Verfasser: | , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Mittweida
Hochschulverlag Mittweida
2015
|
Ausgabe: | 1. Auflage |
Schriftenreihe: | Mitteldeutsche Hochschul-Schriften. Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit
Band 6 |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
Beschreibung: | 235 Seiten Diagramme 21 cm, 308 g |
ISBN: | 9783981514254 3981514254 |
Internformat
MARC
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245 | 1 | 0 | |a PR trend developments and trends in communication |c Delia Cristina Balaban, Ioan Hosu, Meda Mucundorfeanu (eds.) |
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653 | |a Public Relations | ||
653 | |a Medien | ||
653 | |a Communication Sciences | ||
653 | |a Hochschule | ||
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Datensatz im Suchindex
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adam_text |
CONTENTS
PR TREND R
ELOADED.
11
FRONT PAGE PRINT AND NEWS AGENDA:
FRONT PAGE AND BANNER H EAD LIN ES
.
15
AURELIA ANA VASILE
CINDERELLA R ELOADED-A NARRATIVE FRAMING OF THE
O NLINE CSR CAM PAIGN "V D AY S"
.
31
CAMELIA CMECIU
THE INFLUENCE OF NEW M EDIA ON THE STATUS OF TRADITIONAL
JOURNALISTS AND NEW FEATURES OF THE M EDIA MESSAGE.
(A STUDY OF THE CLUJ M ASS-M
EDIA).43
ALINA NECHITA (VINGAN)
BUILDING PERSONAL IMAGE BY THE PRIM ARY EFFECT.
CREATING AND M ANAGING THE IMPRESSION OF A PERSON61
MAGOR KADAR
THE AVATARS OF PROPAGANDA IN
CONTEMPORARY PUBLIC R
ELATIONS. 73
RAZVAN ENACHE
THE FORMATION AND DISSOLUTION OF THE
SOCIAL LIBERAL UNION IN ROMANIA
FLAVIU CALIN RUS
THE 2013 AUDIO-VISUAL LEGISLATION-A G ENUINE LIMITATION OR
A CHALLENGE IN THE EVOLUTION OF ROMANIAN ADVERTISING?* *
MADALINA MORARU (BUGA)
M EDIATIZATION OF CULTURE. AUDIENCE, BRANDING, AND THE
CONTEMPORARY M USEUM IN R OM ANIA
.
119
ANAMARIA TOMIUC
THE NEW GENERATIONS CONNECTED OR DEPENDENT? **********143
MIRELA-CODRUTA ABRUDAN
C ONTRIBUTIONS TO THE ECONOMICAL
PRESS H ISTORY IN R OM
ANIA.155
MARIAN PETCU
I WENT TO THE WINDOW-MOVIES *
NICK K NIGHT AND DAPHNE G UINNESS IN THE
FASHION WINDOWS OF PARIS*S LE PRINTEMPS.
181
ANNA KESZEG
SOCIAL CAPITAL AND CIVIC ENGAGEMENT IN THE DIGITAL ERA.
AN ONLINE-OFFLINE COMPARISON FOR ROMANIA **************193
ANABELLA-MARIA TARNOVAN
MICHELLE OBAMA - "HOW HARD YOU W ORK*.
CRITICAL DISCOURSE A
NALYSIS.209
ANDREEA-NICOLETA VOINA, PHD CANDIDATE
FRAMING IN CRISIS COMMUNICATION.
PREVALENT APPROACHES IN COMMUNICATION COMPANIES
LAURAPETREHUS |
any_adam_object | 1 |
author2 | Balaban, Delia Cristina 1973- Hosu, Ioan Mucundorfeanu, Meda |
author2_role | edt edt edt |
author2_variant | d c b dc dcb i h ih m m mm |
author_GND | (DE-588)132794454 |
author_facet | Balaban, Delia Cristina 1973- Hosu, Ioan Mucundorfeanu, Meda |
building | Verbundindex |
bvnumber | BV043849978 |
classification_rvk | AP 17420 |
ctrlnum | (OCoLC)965328461 (DE-599)DNB1078739439 |
dewey-full | 659.2 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2 |
dewey-search | 659.2 |
dewey-sort | 3659.2 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Wirtschaftswissenschaften |
edition | 1. Auflage |
format | Book |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV043849978 |
illustrated | Not Illustrated |
indexdate | 2024-07-20T06:53:14Z |
institution | BVB |
institution_GND | (DE-588)106597986X |
isbn | 9783981514254 3981514254 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029260322 |
oclc_num | 965328461 |
open_access_boolean | |
owner | DE-12 |
owner_facet | DE-12 |
physical | 235 Seiten Diagramme 21 cm, 308 g |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Hochschulverlag Mittweida |
record_format | marc |
series | Mitteldeutsche Hochschul-Schriften. Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit |
series2 | Mitteldeutsche Hochschul-Schriften. Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit |
spelling | PR trend developments and trends in communication Delia Cristina Balaban, Ioan Hosu, Meda Mucundorfeanu (eds.) 1. Auflage Mittweida Hochschulverlag Mittweida 2015 235 Seiten Diagramme 21 cm, 308 g txt rdacontent n rdamedia nc rdacarrier Mitteldeutsche Hochschul-Schriften. Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit Band 6 Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Rumänien Public Relations Medien Communication Sciences Hochschule (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Kommunikation (DE-588)4031883-7 s DE-604 Balaban, Delia Cristina 1973- (DE-588)132794454 edt Hosu, Ioan edt Mucundorfeanu, Meda edt AMAK AG (DE-588)106597986X pbl Mitteldeutsche Hochschul-Schriften. Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit Band 6 (DE-604)BV022889840 6 B:DE-101 application/pdf http://d-nb.info/1078739439/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029260322&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | PR trend developments and trends in communication Mitteldeutsche Hochschul-Schriften. Reihe C, Medienpolitik, Marketing, PR und Öffentlichkeitsarbeit Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd |
subject_GND | (DE-588)4043188-5 (DE-588)4031883-7 (DE-588)4143413-4 |
title | PR trend developments and trends in communication |
title_auth | PR trend developments and trends in communication |
title_exact_search | PR trend developments and trends in communication |
title_full | PR trend developments and trends in communication Delia Cristina Balaban, Ioan Hosu, Meda Mucundorfeanu (eds.) |
title_fullStr | PR trend developments and trends in communication Delia Cristina Balaban, Ioan Hosu, Meda Mucundorfeanu (eds.) |
title_full_unstemmed | PR trend developments and trends in communication Delia Cristina Balaban, Ioan Hosu, Meda Mucundorfeanu (eds.) |
title_short | PR trend developments and trends in communication |
title_sort | pr trend developments and trends in communication |
topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd |
topic_facet | Öffentlichkeitsarbeit Kommunikation Aufsatzsammlung |
url | http://d-nb.info/1078739439/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029260322&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
volume_link | (DE-604)BV022889840 |
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Inhaltsverzeichnis