Tradiţii la superofertă: între socoteala din agenţie şi cea da la raft
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Romanian |
| Veröffentlicht: |
Chişinău
Cartier
noiembrie 2015
|
| Ausgabe: | Ediţia I |
| Schriftenreihe: | Colecţia "Cartier antropologic"
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Literaturverzeichnis |
| Beschreibung: | 191 Seiten Illustrationen |
| ISBN: | 9789975860314 |
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Cuprins
Introducere.9
Terminologie .14
1. O privire asupra traditiilor.16
1.1. Evocarea traditiilor in comunicarea comercialä . 16
a) 1998-2000: primele tendinfe
de supermarketizare a traditiilor. 21
b) 2007: supermarketizarea traditiilor
„dupä acquis-ul comunitar3y . 23
1.2. O posibilä clasificare . 24
a) Supermarketizarea traditiei de preparare.24
b) Supermarketizarea traditiei de consum.26
c) Supermarketizarea participärii rituale .26
d) Supermarketizarea ideii de traditie .28
2. O privire asupra pietei.30
2.1. Producätori mari, mici si mitici . 30
2.2. De la occidentalizarea intensivä
la acceptarea nostalgiei. 37
2.3. In loc de cercetäri, certitudini. „Oamenii de aur” . 41
3. Publicitari versus consumatori.48
3.1. Publicitari: amenajarea concesiilor.48
a) Traditie in modernitate. 53
b) Modernitate in traditie. 53
c) Traditionalism de import. Noul patriotism.54
5
d) Exotism autohton. 63
e) Ironie. 65
f) Umorul popular . 70
3.2. Consumatori: in cautarea negocierii . 73
a) Filiera Auchan . 73
b) Gospodinele. 77
c) Perspectivd de gen . 78
d) „Distinsele” . 79
e) Noi tendinfe. Prin corporal catre spiritual.80
f) Tendinfe yytradifio-cool” .84
3.3. Manipulatorii manipulati .86
4. Untdelemn de la Bunica.88
4.1. O incercare de retrospectie .88
4.2. Intermezzo „preistoric”: Wiesana . 92
4.3. De cind face Bunica ulei?! . 95
4.4. De vorba cu „tatal Bunicii” .99
4.5. De vorba cu „nepotii”. 102
4.6. Concluzie . 108
5. Napolact si Covalact .109
5.1. O privire de ansamblu. 109
5.2. Tot Danone a dat tonul. 110
5.3. Mariuca . 113
5.4. „Tigrii” lactatelor . 115
5.5. Napolact . 116
5.6. Covalact. 126
5.7. Un intermezzo: sampleri, promoteri,
asistenti de raft . 134
5.8. Inapoi la raft. Concluzii . 140
6. Matache Macelaru* .148
6.1. Un brand care se impune . 148
6.2. Intermezzo: salamul Salonta. 150
6.3. Matache hiperreal . 151
6
7. Scandia Sibiu si Ardealul .154
7.1. Pate cä nuy pate cä da. 154
7.2. Scandia Sibiu. 155
7.3. Ardealul. 164
8. De la tirg la supermarket. si inapoi .171
8.1. Halä industrialä? . 171
8.2. Sau Halele revizitate? . 172
8.3. Spiritul tirgovet in super/hipermarket . 177
9. Supermarketizarea traditiilor si limitele ei.182
Bibliografie. 188
7
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191 |
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| geographic_facet | Moldawien |
| id | DE-604.BV043849617 |
| illustrated | Illustrated |
| indexdate | 2024-10-12T14:05:14Z |
| institution | BVB |
| isbn | 9789975860314 |
| language | Romanian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029259963 |
| oclc_num | 967966795 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 191 Seiten Illustrationen |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Cartier |
| record_format | marc |
| series2 | Colecţia "Cartier antropologic" |
| spelling | Dumitrescu, Florin 1966- Verfasser (DE-588)1121624693 aut Tradiţii la superofertă între socoteala din agenţie şi cea da la raft Florin Dumitrescu Ediţia I Chişinău Cartier noiembrie 2015 191 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Colecţia "Cartier antropologic" Anthropology Ethnology. Social and cultural anthropology Moldova. Moldovian S.S.R. Bessarabia Sozialanthropologie (DE-588)4129436-1 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kulturanthropologie (DE-588)4133903-4 gnd rswk-swf Moldawien (DE-588)4039967-9 gnd rswk-swf Moldawien (DE-588)4039967-9 g Sozialanthropologie (DE-588)4129436-1 s Kulturanthropologie (DE-588)4133903-4 s Lebensmittel (DE-588)4034870-2 s Werbung (DE-588)4065541-6 s DE-604 Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029259963&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029259963&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Literaturverzeichnis |
| spellingShingle | Dumitrescu, Florin 1966- Tradiţii la superofertă între socoteala din agenţie şi cea da la raft Anthropology Ethnology. Social and cultural anthropology Moldova. Moldovian S.S.R. Bessarabia Sozialanthropologie (DE-588)4129436-1 gnd Lebensmittel (DE-588)4034870-2 gnd Werbung (DE-588)4065541-6 gnd Kulturanthropologie (DE-588)4133903-4 gnd |
| subject_GND | (DE-588)4129436-1 (DE-588)4034870-2 (DE-588)4065541-6 (DE-588)4133903-4 (DE-588)4039967-9 |
| title | Tradiţii la superofertă între socoteala din agenţie şi cea da la raft |
| title_auth | Tradiţii la superofertă între socoteala din agenţie şi cea da la raft |
| title_exact_search | Tradiţii la superofertă între socoteala din agenţie şi cea da la raft |
| title_full | Tradiţii la superofertă între socoteala din agenţie şi cea da la raft Florin Dumitrescu |
| title_fullStr | Tradiţii la superofertă între socoteala din agenţie şi cea da la raft Florin Dumitrescu |
| title_full_unstemmed | Tradiţii la superofertă între socoteala din agenţie şi cea da la raft Florin Dumitrescu |
| title_short | Tradiţii la superofertă |
| title_sort | traditii la superoferta intre socoteala din agentie si cea da la raft |
| title_sub | între socoteala din agenţie şi cea da la raft |
| topic | Anthropology Ethnology. Social and cultural anthropology Moldova. Moldovian S.S.R. Bessarabia Sozialanthropologie (DE-588)4129436-1 gnd Lebensmittel (DE-588)4034870-2 gnd Werbung (DE-588)4065541-6 gnd Kulturanthropologie (DE-588)4133903-4 gnd |
| topic_facet | Anthropology Ethnology. Social and cultural anthropology Moldova. Moldovian S.S.R. Bessarabia Sozialanthropologie Lebensmittel Werbung Kulturanthropologie Moldawien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029259963&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029259963&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT dumitrescuflorin traditiilasuperofertaintresocotealadinagentiesiceadalaraft |