The business of gamification: a critical analysis
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2016
|
| Schriftenreihe: | Routledge advances in management and business studies
65 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxi, 229 Seiten Illustrationen |
| ISBN: | 9781138824164 |
Internformat
MARC
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| 650 | 4 | |a Video games industry | |
| 650 | 4 | |a Video games |x Marketing | |
| 650 | 4 | |a Business enterprises |x Technological innovations | |
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Datensatz im Suchindex
| _version_ | 1804176715578081280 |
|---|---|
| adam_text | THE BUSINESS OF GAMIFICATION
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION / MIKOLAJ DYMEK
ABOUT THE EDITORS
ABOUT THE CONTRIBUTORS
INTERNAL ORGANISATIONAL PERSPECTIVES
ROLEPLAYING GAMES AT WORK : ABOUT MANAGEMENT, GAMIFICATION AND
EFFECTIVENESS / EMMANUELLE SAVIGNAC
FEEDING THE RED CRITTER : THE GAMIFICATION OF PROJECT MANAGEMENT
SOFTWARE / RAUL FERRER CONILL
GAMIFICATION AS IDEOLOGICAL PRAXIS : ON PLAY, GAMES AND THE MODDING OF
MANAGEMENT / ALF REHN
EXTERNAL ORGANISATIONAL PERSPECTIVES
GAME OF GAMIFICATION : MARKETING, CONSUMER RESISTANCE AND DIGITAL PLAY /
LENA OLAISON AND SAARA L. TAALAS
WIN, EARN, GAIN : GAMIFICATION IN THE HISTORY OF RETAILING / FRANCK
COCHOY AND JOHAN HAGBERG
INSIDE THE GAMIFICATION CASE OF A MOBILE PHONE MARKETING CAMPAIGN : THE
AMALGAMATION OF GAME STUDIES WITH MARKETING COMMUNICATIONS? / MIKOLAJ
DYMEK
SAMSUNG NATION : A GAMIFIED EXPERIENCE / TRACY HARWOOD AND TONY GARRY
PLAY A GAME, SAVE THE PLANET! : GAMIFICATION AS A WAY TO PROMOTE GREEN
CONSUMPTION / CHRISTIAN FUENTES
CONCEPTUAL PERSPECTIVES
GAMIFICATION FOR SUSTAINABILITY : BEYOND THE LUDO-AESTHETICAL APPROACH /
PER FORS AND THOMAS TARO LENNERFORS
DESIGNING FOR THE PLAY INSTINCT : GAMIFICATION, COLLECTIVE VOODOO AND
MUMBO JUMBO / STEPHEN WEBLEY AND KAREN CHAM
TOTAL GAMIFICATION AND THE LIMITS OF OUR IMAGINATION / PER H. HEDBERG
AND MATTIAS SVAHN
OLD THINGS : NEW NAMES / PETER ZACKARIASSON
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| title | The business of gamification a critical analysis |
| title_auth | The business of gamification a critical analysis |
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| title_full | The business of gamification a critical analysis edited by Mikolaj Dymek and Peter Zackariasson |
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| title_short | The business of gamification |
| title_sort | the business of gamification a critical analysis |
| title_sub | a critical analysis |
| topic | Unternehmen Video games industry Video games Marketing Business enterprises Technological innovations |
| topic_facet | Unternehmen Video games industry Video games Marketing Business enterprises Technological innovations Aufsatzsammlung |
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