Experiential marketing: secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2016]
|
| Schlagworte: | |
| Online-Zugang: | FRO01 FUBA1 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | The rise of the experience -- The psychology of engagement -- Developing an experiential strategy -- Anatomy of an experiential marketing campaign -- Digital plus live -- Experience design -- Proving performance and measurement -- The 10 habits of highly experiential brands -- The vocabulary of experiences -- Converting to an experience brand |
| Beschreibung: | 1 Online-Ressource (ix, 214 Seiten) Illustrationen |
| ISBN: | 9781119145882 9781119145899 9781119176688 |
Internformat
MARC
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| 245 | 1 | 0 | |a Experiential marketing |b secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine |c Kerry Smith, Dan Hanover |
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2016] | |
| 264 | 4 | |c © 2016 | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 689 | 0 | |5 DE-604 | |
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Datensatz im Suchindex
| _version_ | 1804176711497023488 |
|---|---|
| any_adam_object | |
| author | Smith, Kerry 1963- |
| author_GND | (DE-588)110419709X |
| author_facet | Smith, Kerry 1963- |
| author_role | aut |
| author_sort | Smith, Kerry 1963- |
| author_variant | k s ks |
| building | Verbundindex |
| bvnumber | BV043841762 |
| classification_rvk | QP 600 QP 620 |
| collection | ZDB-35-WIC |
| ctrlnum | (ZDB-35-WIC)ocn945976502 (OCoLC)951120096 (DE-599)BVBBV043841762 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043841762 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:36:31Z |
| institution | BVB |
| isbn | 9781119145882 9781119145899 9781119176688 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029252276 |
| oclc_num | 945976502 951120096 |
| open_access_boolean | |
| owner | DE-861 DE-188 |
| owner_facet | DE-861 DE-188 |
| physical | 1 Online-Ressource (ix, 214 Seiten) Illustrationen |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC ZDB-35-WIC 2017 ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Wiley |
| record_format | marc |
| spelling | Smith, Kerry 1963- Verfasser (DE-588)110419709X aut Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine Kerry Smith, Dan Hanover Hoboken, New Jersey Wiley [2016] © 2016 1 Online-Ressource (ix, 214 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier The rise of the experience -- The psychology of engagement -- Developing an experiential strategy -- Anatomy of an experiential marketing campaign -- Digital plus live -- Experience design -- Proving performance and measurement -- The 10 habits of highly experiential brands -- The vocabulary of experiences -- Converting to an experience brand Branding (Marketing) fast Target marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Target marketing Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Electronic books Markenpolitik (DE-588)4144679-3 s Erlebnismarketing (DE-588)4318118-1 s Marketingstrategie (DE-588)4120697-6 s DE-604 Hanover, Dan 1973- Sonstige oth Erscheint auch als Druck-Ausgabe 978-1-119-14587-5 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119176688 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Smith, Kerry 1963- Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine Branding (Marketing) fast Target marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Target marketing Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Erlebnismarketing (DE-588)4318118-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4120697-6 (DE-588)4318118-1 |
| title | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine |
| title_auth | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine |
| title_exact_search | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine |
| title_full | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine Kerry Smith, Dan Hanover |
| title_fullStr | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine Kerry Smith, Dan Hanover |
| title_full_unstemmed | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine Kerry Smith, Dan Hanover |
| title_short | Experiential marketing |
| title_sort | experiential marketing secrets strategies and success stories from the world s greatest brands featuring case studies from event marketer magazine |
| title_sub | secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event Marketer Magazine |
| topic | Branding (Marketing) fast Target marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Target marketing Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Erlebnismarketing (DE-588)4318118-1 gnd |
| topic_facet | Branding (Marketing) Target marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Markenpolitik Marketingstrategie Erlebnismarketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119176688 |
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